The modern business environment is heaven for marketing experts around the world, as it presents endless possibilities to gather invaluable market insights and rewarding data from honest customer feedback. Gathering feedback is easier and more rewarding than ever before, with marketing teams being able to streamline all company efforts towards reaching concrete, detailed goals … [Read more...]
Mobile Marketing Trends That Are Dominating 2017
Mobile marketing has never been bigger and it shows no signs of cooling down. We are constantly seeing the rise in mobile usage and brands do not sit idle. Mobile search inquiries have surpassed desktop ones, which marks a seismic shift in the online, marketing and the business world. The spending on the mobile ads alone is expected to reach 65 billion by 2020, suggesting that … [Read more...]
2017 Social Media Trends And How To Use Them For Business
Getting your social strategy has become increasingly difficult, with various shifts in popularity happening at a blistering pace. For example, only a few people could predict the dark future for Vine some years ago, when six-second videos were all the rage, but now we have to live without that option. Needless to say, there are new, improved and more user-friendly options … [Read more...]
Digital Loyalty And Rewards Programs For Retaining Customers
Even though loyalty programs have been around for several decades now, they have been constantly changing since the time when American Airlines introduced their Frequent Flier program. Many companies have experimented with various forms of loyalty programs, trying to keep existing and attract new customers, but not all of them have managed to achieve set targets. In order to … [Read more...]
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