Getting your social strategy has become increasingly difficult, with various shifts in popularity happening at a blistering pace. For example, only a few people could predict the dark future for Vine some years ago, when six-second videos were all the rage, but now we have to live without that option. Needless to say, there are new, improved and more user-friendly options … [Read more...]
Digital Loyalty And Rewards Programs For Retaining Customers
Even though loyalty programs have been around for several decades now, they have been constantly changing since the time when American Airlines introduced their Frequent Flier program. Many companies have experimented with various forms of loyalty programs, trying to keep existing and attract new customers, but not all of them have managed to achieve set targets. In order to … [Read more...]
Low Cost Advertising And Marketing Campaigns Via Social Media
If you are, by any chance, thinking that social media advertising is not important for your business, think again. With the rise of digital technology and online communication, social media presence and advertising has become a necessity, not just an option. To ensure quality and the highest return on investment as far as your social media ads are concerned, there are a few … [Read more...]
How to Approach Different Generations on Social Media
Since social media have emerged as the most powerful advertising tool, advertising strategies have had to be adjusted to make the most of this change. Marketers have to dig deep to establish how different generations use social media, since such information is invaluable when it comes to choosing the right approach to potential customers. It’s no secret that millennials, … [Read more...]
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