It’s clear to all marketers that social media is becoming more important in their campaigns. However, the humble blog is often being overlooked in the rush to get up to date. What all businesses should know is that both are integral to helping your business grow. Here’s why you should using both to promote your products online, and how you can use them effectively.
1) Increase Your Digital Exposure
In this online landscape, you’ve got to really be doing something new and exciting in order to get people’s attention. The first step towards doing this is getting your company seen online. Social media gives you a great way of doing this. Customers and potential leads can follow your page, and keep themselves up to date on what you’re doing. The further word can spread of your business, the better. The first step is to make sure you’re on social media, and that you’re sharing content that others want to see.
2) Guest Blogging Creates Natural Back Links
If you’re already maintaining a blog on your site, then now’s the time to think about guest blogging. You need to find bloggers that are a natural fit with your company and style. When you use them, they’ll help you create more natural back links. This, in turn, will help you improve your SEO and bring more visitors to your site.
3) Continuous Blogging Keeps You Relevant
It’s hard to explain how important it is to keep up with blogging on your site. If you blog regularly, you’ll build up a resource full of relevant and interesting content that will keep readers coming back for more. It’s also important that you keep sharing this content on social media, too. This can help you start conversations about the topic at hand, and get readers engaged.
You can assign a writer in your team to create content, or you can outsource to a professional writer elsewhere. UK Top Writers, for example, lets you pick a writer from those that have been highly rated and reviewed.
4) Write Content That’s Relevant To Your Audience
Of course, you can’t be writing any old content on your blog or social media site. It needs to be relevant to your audience, and offer them value. It can be how to blogs, blogs on industry happenings, or news that’s relevant to your audience. Whatever it is, make sure that it’s something your audience want to see.
If you’re unsure of what exactly you should be writing, the Huffington Post has recommended academic writing services to help you create content. The writers at such services are experienced, and can create content to your specifications.
5) Using Social Media Well Increases Trust In Your Business
As well as creating content that you can share on social media, you need to be using it to communicate with your followers. Many people look to social media when they need to talk to you, so you should be prepared for it. Have staff ready to reply to followers whenever they reach out. When you ensure that you’re communicating with them, followers see this as a sign of trust from you, and so are more likely to buy from you.
6) Social Media Content Needs To Be Top Quality
There’s many a business that’s treated their social media output as an afterthought, and then wondered why they weren’t getting the engagement they wanted. The fact is, you have to put as much effort into it as you do with blogging. You need to be creating content that again, is interesting and useful to the reader. If you’re not sure where to start, sites like State Of Writing have writing guides that can help you create top content.
7) Content Needs To Be Polished, No Matter Where You’re Posting It
“Whether you’re writing for a blog or for social media, you need to ensure that your writing is of top quality. That means your content is clear, easy to read, and free of any spelling or grammatical errors. Readers recognize quality content, and they’ll keep coming back if you keep putting it out,” says Holly Smith, proofreader at Revieweal.com.
8) Cut Marketing Costs
One of the most important reasons marketing teams are embracing social media is that it cuts costs considerably. With online marketing, there’s no costs when it comes to publishing, as there’s no need to print physical documents. Instead, the money can go towards creating good content, as it’s next to free to post the content online. Keep this in mind if you’re looking to move more of your marketing online.
As you can see, there’s a lot of ways that social media and blogging can improve your business. Take a look at these tips and implement them into your online strategy, and you’ll see just how much it can improve your ROI.
Latest posts by Rachel Summers (see all)
- 8 Tips To Use Social Media And Blogs For Business Development - October 6, 2017