It’s no mystery that companies are shifting advertising dollars to digital. But how much money are they moving and where are they putting it? The answer to that question depends on the company size. That’s based on a study conducted by my company, Ignite Visibility, which you can download in full here. According to the survey of 300 marketers, smaller businesses focus … [Read more...]
Creating Social Media Strategy For A Franchise Business
Many entrepreneurs nowadays choose to purchase a franchise business instead of starting their own business. After all, a franchise is an already developed business model that potentially has higher chances of success than starting a venture of your own from scratch. What's more, franchisees are supported by a trademark or a brand they operate under. That support includes … [Read more...]
Blogging – Why It’s Worth It And How To Make It Work
All business owners and entrepreneurs are familiar with blogging, but having a successful blog requires a substantial investment of time and resources. Is blogging really worth all that time and expense? The short answer is: YES. Blogging is worth it -- even for the 65% of businesses that expressed they feel content marketing is too expensive. It doesn't have to be … [Read more...]
Top 5 Ways Artificial Intelligence Will Impact Business
Today, technology has entered all aspects of life, heavily impacting business. Data, automatization, and optimization are becoming essential to the way we do business, giving us faster operations, better analysis and higher ROI. However, the underlying issue of cost and effectiveness remains. It’s solved with an implementation of artificial intelligence technology in the … [Read more...]