The conversion rate is one of the most important metrics for online businesses and other organizations. It measures and identifies the percentage of people that take your desired action after landing on your website.
The desired action could be anything from ordering your products and services to subscribing or even getting in touch with your sales team. A conversion rate of 3% to 5% is considered good and necessary for your business’s long-term success.
In this blog, we look at seven ways to optimize the conversion rate for your website and how it helps you perform better as a business.
1) Use Captivating, Powerful Headlines
Your content’s headlines are typically one of the first things that your visitors will see, apart from any images. A good headline allows you to summarize your entire sales pitch into a few bold words.
Powerful headlines allow you to pique the curiosity of visitors and offer solutions to their problems. With that in mind, the following types of headlines have proven quite effective for lead generation and conversion.
- Command Headlines (Do this to solve your X or Y Problem)
- Direct Headlines (Product X benefits for consumers)
- Question Headlines (Are you looking for an X solution?)
- Problem Solving Headlines (Why is X popular with users)
- Instructional & How-to Headlines (How to save money by using X)
If you are not using a good headline, there is a risk that you will lose many potential customers. They will bounce before they even read what you have to say.
Be smart and make use of good headline writing rules as it affects the overall conversion rate.
2) Write Interesting Copy With a Clear CTA
Generic, cookie-cutter-style content will not give you a good conversion rate. If your content fails to connect with your audience, you will struggle to get a decent conversion rate.
Make sure that your product description writers produce content that is free from grammar and spelling mistakes. Use good vocabulary that isn’t repetitive and generates interest.
The copy should also be easy to understand. Refrain from using difficult words or excessive industry jargon when looking to appeal to a wider audience.
Always make sure to place a CTA near the end of the copy to remind your reader about what you want them to do. The CTA can be as simple as a link or more complex, like a clickable button/image to take the user to the relevant ordering page.
3) Use Pop-Ups On Your Website
We all know that pop-ups can be annoying. However, they are very effective for getting results. Studies show that the average conversion rate for pop-ups is from 3% to 8%.
Consistently producing good quality content on your website is important for getting traffic, but that doesn’t necessarily get you conversions. You will need to gently nudge people in the right direction every now and then to subscribe or buy your products and services.
Here are some tips for adding pop-ups to your web pages.
- Add a 20-second delay timer on the pop-up. This ensures that it shows up after visitors have already started reading your content and don’t bounce as often.
- Add a clear, close button on the pop-up for your readers’ benefit.
- Set a cookie so that the pop-up shows up only once per page or once per visit for users.
Pop-ups are a must for reminding users to take the action that they want. If you can figure out how to make them less annoying, you will get good results.
4) Add Testimonials and Comments Section
The best way to convince potential customers to buy from you is by getting endorsements from existing customers and clients. You can put in a testimonials section on your website where past customers can easily leave reviews on your products and services.
Research shows that social proof of sales and good customer experience will likely convince more people to buy from you. You can apply this in several ways.
- Add a product/service rating section
- Allow customers to leave a review next to each product’s description writing
- Show confirmed sales next user reviews
5) Simplify Navigation
Easier navigation equals more sales. Marketers believe that simpler navigation is very important for getting conversions. Complex website design can leave people confused and prevent them from placing orders.
On the other hand, simple website navigation makes it easier for visitors to go to the ordering page from anywhere on your website.
Here are some things you can do to make navigation easier.
- Add links to your ordering or subscription page
- Create a custom navigation menu at the top that is easy to understand and navigate
- Use symbolic images like arrows and text to lead people across your website’s sales funnel
- Place a shopping cart on your website to help visitors keep track of selected products and services.
6) Add Secure Payment Systems
Online sales is all about building trust and confidence in your customers. E-Commerce sites are always looking to implement the latest and most secure technology in payment systems to protect their client’s digital information.
You can implement a better system with the help of verification tags and multi-factor authentication in your payment systems. This small detail can make a huge difference in building trust with your leads and potential customers.
People want to feel secure when shopping online. If your website cannot offer security for clients, your sales and conversion rate will plummet.
7) Create Scarcity Mindset
It is natural for people to get attracted to an offer when the product is limited or time runs out on making a purchase. You can use this to boost the conversion rate.
Consider adding a countdown timer to your landing page that is running down on promotional or discounted pricing for products. You can also add available inventory amounts to show how stocks are running low on a particular product on offer.
This strategy can help you capitalize on the scarcity mindset of visitors and get a sale. Various market studies have shown how brands have been able to exponentially increase their sales by using limited-time offers.
A countdown timer increases the sense of urgency for customers, which leads to a higher conversion rate.
One thing to keep in mind is that conversion optimization is an ongoing process. Just as you are trying to boost conversion for your site, your competitors are probably trying to do the same.
By implementing some of the smart conversion rate optimization tips listed above, you should be able to see a quick increase in sales or leads for your business.
One of the best advice we can give here is to constantly test out new ideas and marketing tricks to see which one performs better.
Best of Luck!