The conversion rate is one of the most important metrics for online businesses and other organizations. It measures and identifies the percentage of people that take your desired action after landing on your website. The desired action could be anything from ordering your products and services to subscribing or even getting in touch with your […]
Digital Marketing
Organic vs. Paid Traffic – Which Is Better for Conversion
Paid traffic has now become more openly promoted throughout the internet, and on social media. However, is it better than organic traffic for conversions? Paid traffic is more common today than ever before. Social networks charge money to disseminate an ad or promote a marketing campaign. There are also click farms out there that some […]
5 Key Factors To Improve Conversion Rates Using Web Design
If there is one thing that a business owner wants, its conversion rates. You can have the best equipment, the best practices, but at the end of the day, all that matters is conversion rates. A key part to get this is by using psychology and applying it to proper web design. Now, these two […]