Finding a way to reach the masses with your marketing message should be one of the main concerns you have as a business owner. While there are a number of free methods you can use to drive organic traffic to your website, you also need to consider using paid search tools. Studies show that a […]
Digital Marketing
7 Conversion Rate Optimization Tips for your Website
The conversion rate is one of the most important metrics for online businesses and other organizations. It measures and identifies the percentage of people that take your desired action after landing on your website. The desired action could be anything from ordering your products and services to subscribing or even getting in touch with your […]
Organic vs. Paid Traffic – Which Is Better for Conversion
Paid traffic has now become more openly promoted throughout the internet, and on social media. However, is it better than organic traffic for conversions? Paid traffic is more common today than ever before. Social networks charge money to disseminate an ad or promote a marketing campaign. There are also click farms out there that some […]