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ROI

Organic vs. Paid Traffic – Which Is Better for Conversion

Dave Brown · Jan 22, 2020 · Leave a Comment

Paid traffic has now become more openly promoted throughout the internet, and on social media. However, is it better than organic traffic for conversions? Paid traffic is more common today than ever before. Social networks charge money to disseminate an ad or promote a marketing campaign. There are also click farms out there that some […]

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8 Tips for Best Email Newsletter Marketing Template Design

Kristin Savage · Aug 1, 2019 · Leave a Comment

Whether for newsletter marketing, cold campaigns or customer and client follow-up, your email’s overall design plays an important role. Different stakeholders look for very different things in terms of content placement, information, and calls to action, which makes it difficult for companies to pinpoint the perfect balance.  According to Robben, 58% of adults check their […]

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New Survey Reveals Shift In Ad Spend Depends On Company Size

John Lincoln · Mar 6, 2019 · Leave a Comment

It’s no mystery that companies are shifting advertising dollars to digital. But how much money are they moving and where are they putting it? The answer to that question depends on the company size. That’s based on a study conducted by my company, Ignite Visibility, which you can download in full here. According to the […]

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