• Skip to primary navigation
  • Skip to main content

Thats Journal

  • Home
  • About
  • Digital Marketing
    • Affiliate Marketing
    • Branding
    • Content Marketing
    • Email Marketing
    • Marketing
    • Sales and Marketing
    • SEO
  • Social Media
  • Influencers
  • Resources
  • WordPress
    • WordPress Plugins
    • WordPress Themes
  • Sitemap
  • Contact Us
  • Show Search
Hide Search

5 Reasons Why Landing Pages Are Important For Lead Generation

360 Online Marketing · Aug 15, 2016 · Leave a Comment

As a savvy digital marketer, you already know that once you’ve completed all of the legwork of getting visitors to your website, the next step is to convert them into new customers. And what’s the best way to accomplish this? Landing pages, that’s how!

Even with the surge of social media marketing, a lot of marketers are still disconnected when it comes to the importance of landing pages. Landing pages are the bread and butter of an inbound marketer’s lead generation efforts, so why aren’t they being utilized to their fullest potential? One of the main reasons is that marketing departments simply don’t know how to set them up correctly. With that said, let’s down to business and define exactly what a landing page is and why it’s so important.

What is a Landing Page?

In a nutshell, a landing page is a web page that captures visitors’ information through a conversion form. Landing pages should target a specific audience via PPC ads or through an email campaign. In addition, you can also build landing pages that permit visitors to download content including whitepapers or e-books. Quality landing pages will offer something valuable to its visitors and help to convert them into leads. As a marketer, the key is to create landing pages that make it easy for potential customers to find you through your marketing efforts.

Five Reasons Why Landing Pages are So Important

1) Effortless Lead Generation

If there is one thing you can do right now to dramatically improve your lead generation, it’s creating optimized landing pages. As previously mentioned, many companies send emails and search traffic to their home pages. This can only be compared to fishing without a fishing pole. You capture a lot more leads when visitors are sent to a specific landing page. Landing pages are one of the best ways to generate new leads.

2) New Home for Your Offers

Landing pages and marketing offers go together like salt and pepper. Your landing page is a collection tool. Without landing pages, your offers aren’t able to support lead generation efforts.

3) Collect and Analyze Data

When a new lead completes a conversion form your landing page, you can use this information to its fullest advantage. You’re able to see which visitors are being converted and which are not. You can then adjust your marketing strategy in the right direction to increase conversion rates.

4) Hone in on New Prospects

Not only do landing pages help you generate new leads, but they can also help you track pre-existing leads, identify which prospects are engaging with you more and determine why others aren’t. All of these factors work together to help determine your leads’ behaviors.

5) Fuel your Marketing Content

To truly be successful in your marketing strategy, you need to produce quality content. Landing pages are an excellent addition to your inbound marketing arsenal. Landing pages are the core of your lead-nurturing campaigns.

Landing pages is a key part of both SEO campaigns and PPC ads. Increasing lead generation results in a higher rate of conversions. Your landing page is only as good as its ability to convert traffic into leads. So what are you waiting for? Get out there and optimize your landing pages!

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • More
  • Click to print (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Telegram (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • Click to share on Skype (Opens in new window)

Related

Download thousands of Themes, Plugins & Graphics to create your Website. Use promo code ThatsJournal and get an additional 10% off for All MonsterONE Plans.

Digital Marketing audience, business, content, conversion, convert, create, custom, customers, email campaign, form, high converting, inbound, landing page optimization, Marketer, marketing, PPC ads, sales, search, SEM, SEO, Social media, traffic, visitors, web, web design, website

About 360 Online Marketing

Post written by 360 Online Marketing Team. If you’re interested in SEO copywriting, try out some professionals at 360 Online Marketing is an internet marketing firm in Boulder, CO specializing in PPC advertising, SEO and web design.

Disclosure: Thats Journal is supported by our readers. This page may contain affiliate links. That means, if you click on these links to make a purchase, we may earn a small commission (at no extra cost to you). These funds help us to keep this blog up and running.

Categories

Subscribe via Email

Enter your email address to subscribe to Thats Journal and receive new posts by email.

Join 38,252 other subscribers

Join Our Community of 50,000+ Bloggers And Authors!

Reader Interactions

Leave a Reply Cancel reply

Copyright © 2023 Thats Journal