As a savvy digital marketer, you already know that once you’ve completed all of the legwork of getting visitors to your website, the next step is to convert them into new customers. And what’s the best way to accomplish this? Landing pages, that’s how!
Even with the surge of social media marketing, a lot of marketers are still disconnected when it comes to the importance of landing pages. Landing pages are the bread and butter of an inbound marketer’s lead generation efforts, so why aren’t they being utilized to their fullest potential? One of the main reasons is that marketing departments simply don’t know how to set them up correctly. With that said, let’s down to business and define exactly what a landing page is and why it’s so important.
What is a Landing Page?
In a nutshell, a landing page is a web page that captures visitors’ information through a conversion form. Landing pages should target a specific audience via PPC ads or through an email campaign. In addition, you can also build landing pages that permit visitors to download content including whitepapers or e-books. Quality landing pages will offer something valuable to its visitors and help to convert them into leads. As a marketer, the key is to create landing pages that make it easy for potential customers to find you through your marketing efforts.
Five Reasons Why Landing Pages are So Important
1) Effortless Lead Generation
If there is one thing you can do right now to dramatically improve your lead generation, it’s creating optimized landing pages. As previously mentioned, many companies send emails and search traffic to their home pages. This can only be compared to fishing without a fishing pole. You capture a lot more leads when visitors are sent to a specific landing page. Landing pages are one of the best ways to generate new leads.
2) New Home for Your Offers
Landing pages and marketing offers go together like salt and pepper. Your landing page is a collection tool. Without landing pages, your offers aren’t able to support lead generation efforts.
3) Collect and Analyze Data
When a new lead completes a conversion form your landing page, you can use this information to its fullest advantage. You’re able to see which visitors are being converted and which are not. You can then adjust your marketing strategy in the right direction to increase conversion rates.
4) Hone in on New Prospects
Not only do landing pages help you generate new leads, but they can also help you track pre-existing leads, identify which prospects are engaging with you more and determine why others aren’t. All of these factors work together to help determine your leads’ behaviors.
5) Fuel your Marketing Content
To truly be successful in your marketing strategy, you need to produce quality content. Landing pages are an excellent addition to your inbound marketing arsenal. Landing pages are the core of your lead-nurturing campaigns.
Landing pages is a key part of both SEO campaigns and PPC ads. Increasing lead generation results in a higher rate of conversions. Your landing page is only as good as its ability to convert traffic into leads. So what are you waiting for? Get out there and optimize your landing pages!
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