The conversion rate is one of the most important metrics for online businesses and other organizations. It measures and identifies the percentage of people that take your desired action after landing on your website. The desired action could be anything from ordering your products and services to subscribing or even getting in touch with your […]
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Facebook Ads for ECommerce: 4 Tips to Increase Sales
Are you someone who is looking for a way to promote an online store? We can bet you’ll end your search with the idea of promoting your brand by running Facebook ads. After all, 2.79 billion people globally use Facebook that gives marketers countless opportunities to reach more and more targeted audiences. In recent years, […]
Organic vs. Paid Traffic – Which Is Better for Conversion
Paid traffic has now become more openly promoted throughout the internet, and on social media. However, is it better than organic traffic for conversions? Paid traffic is more common today than ever before. Social networks charge money to disseminate an ad or promote a marketing campaign. There are also click farms out there that some […]