It’s natural for small business owners to operate on a limited budget. And it’s not necessarily negative—it just means you have to be careful when deciding where to allocate your resources. While investing in email marketing is definitely a wise choice, you should still make certain to maximize the investment so you don’t end up […]
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How To Improve Customer Experience With Marketing Automation
Modern brands are built with the customer at the epicenter of it all. From designing the brand’s packaging, creating online and offline content, all the way to choosing social networks, businesses strive to make it all about the end user, and marketing is no exception. How brands develop their email campaigns and how they strive […]
New Survey Reveals Shift In Ad Spend Depends On Company Size
It’s no mystery that companies are shifting advertising dollars to digital. But how much money are they moving and where are they putting it? The answer to that question depends on the company size. That’s based on a study conducted by my company, Ignite Visibility, which you can download in full here. According to the […]