Modern brands are built with the customer at the epicenter of it all. From designing the brand’s packaging, creating online and offline content, all the way to choosing social networks, businesses strive to make it all about the end user, and marketing is no exception. How brands develop their email campaigns and how they strive to create a unique presence online and offline … [Read more...]
New Survey Reveals Shift In Ad Spend Depends On Company Size
It’s no mystery that companies are shifting advertising dollars to digital. But how much money are they moving and where are they putting it? The answer to that question depends on the company size. That’s based on a study conducted by my company, Ignite Visibility, which you can download in full here. According to the survey of 300 marketers, smaller businesses focus … [Read more...]
How To Create And Convert To Free Pinterest Business Account
In this post, I will discuss how you can easily create and setup a free Pinterest business account. If you already have a personal Pinterest account then you can simply switch to a business account. In my last post, you can read the advantages of Pinterest business account for your brand and business. Also, I have mentioned the steps on how to roll back to a Pinterest personal … [Read more...]
Top 8 E-commerce KPIs To Measure Performance Of Your Website
Do you know that you can lose thousands of dollars if you focus your energy on the wrong KPI? KPIs are something which can gauge the performance of your website and help you to learn which of the key performance indicators are working or not working in your favor. As a marketer in a digital marketing agency I know what it feels like to focus my energy analyzing the right … [Read more...]
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