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Thousands of Website Templates with MonsterONE Subscription

admin · Apr 12, 2022 · Leave a Comment

Thousands of Website Templates with MonsterONE Subscription

Web development tools have come a long way in just a few years. There have never been more opportunities to create astounding and phenomenal online projects.

However, with the growing number of online development tools, it can be problematic to search for the best assistants.  The same can be said of web designers, marketers, and other professionals involved in the launch and promotion of business projects.

As a result, many of these specialists opt for various subscription services. Having a large toolbox means having an encompassing selection of products that allows you to meet a range of challenges. In our opinion, MonsterONE can become one of them.

What to Know About MonsterONE If You Are Its Potential Subscriber?

MonsterONE is a collection of first-rate digital goods and assets to reach different website-building and marketing goals. You might be starting a new online project or thinking of making several modifications.

It also grants access to innovative templates for constructing visually appealing startup presentations or selecting graphics without match. Anyway,  for a single fee, MonsterONE guarantees access to all of the items listed and plenty of others.

What is MonsterONE

Why Choose MonsterONE Over Other Similar Services?

1. To begin with, it enables you to experience unlimited downloads. After that, you’re free to publish your completed web projects on as many domain names as your heart desires.

Why Choose MonsterONE Over Other Similar Services

2. MonsterONE is continuing to expand its partner arena and working to develop valuable collaborative projects. As an example, the subscription contains a year of free Draftium use, a mockup tool.

You can also reap benefits from offers by SE Ranking, Crello, and DepositPhotos.

MonsterONE benefits

3. Enjoy the benefits of 365 days of free help. You can get instant general help and support via chat or product support via the ticket system to solve various issues.

4. MonsterONE’s collection is steadily expanding due to a large number of authors on the TemplateMonster Marketplace.

MonsterONE collection

5. By the way, it is impossible to overlook the ability to earn from the TemplateMonster Affiliate Program. It not only gives you 30% of each client’s payment, but it also delivers a slew of free instruments to assist you in promoting the assortment. Being both an author and an affiliate makes it possible to capitalize more.

Prior to analyzing premium plans, those on a shoestring budget can also take advantage of MonsterONE. Luckily, the subscription allows anyone to create a free account and test out some of the features.

It is a chance to get familiar with presentation templates, website templates, PSD templates, backgrounds, icons, and other items.

Top 10 Imaginative Themes for Popular Platforms to Download From MonsterONE

1. Monstroid2 – Multipurpose Modular WordPress Elementor Theme

Monstroid2 - Multipurpose Modular WordPress Elementor Theme

Monstroid2 is a highly capable theme that is fully prepared to provide a wide variety of components for any purpose. It combines everything you have ever desired into a single package.

In general, you have a choice of 20 brilliantly made skins. They enable the display of prevalent topics such as beauty, interior design, fashion, education, delivery, tourism, architecture, and many others.

A helpful Magic Button gives you the opportunity to work with thousands of ready-to-use sections and pages. Make use of an easy-to-use Elementor Page Builder to customize your material and adjust the key elements.

Main Features:

  • WooCommerce package;
  • one-click installation process;
  • different blog layouts;
  • Revolution Slider;
  • bonus images.

2. Keira – Personal Portfolio WordPress Theme

Keira Personal Portfolio WordPress Theme

Keira is a visually stunning WordPress theme that will help you create an exceptional portfolio. It can also serve as a solid foundation for creative agency websites.

The package includes a fantastic Elementor Page Builder that is appropriate for both beginners and advanced users. It is possible to develop an infinite amount of pages without any coding knowledge.

There will be no difficulties during the setup process. There is a one-click demo import option that will save you time.

It is also important to note that it comes in three variations, including light, dark, and blue styles.

Main Features:

  • Google Fonts;
  • blog functionality;
  • services, projects, and resume;
  • team members;
  • contact form.

3. Woostroid2 – Multipurpose Elementor WooCommerce Theme

Woostroid2 Multipurpose Elementor WooCommerce Theme

Woostroid2 is an excellent option that is appropriate for over a half-dozen topics. Its package contains a massive collection of ready-to-use sites for a variety of niches.

These include gadgets, lingerie, tools, furniture, cosmetics, sportswear, and a variety of other items. Each demo is straightforward to install.

In addition to this, you can tweak them to fit your needs. It is possible, thanks to a multi-functional Elementor Page Builder. It enables you to visually change your material.

You will also be given access to various collections and product pages. Do not overlook lookbook functionality when it comes to presenting your goods in the best possible way.

Main Features:

  • dynamic filters;
  • buildable header and footer styles;
  • animated effects;
  • mega-menu;
  • newsletter subscription and a contact form.

4. Themex – Responsive Multi-Purpose WordPress Theme

Themex Responsive Multi Purpose WordPress Theme

Themex is an encompassing WordPress theme that we discovered in MonsterONE as one of the best ready-made solutions. It now allows you to select from 26+ homepage variabilities.

However, this number will rise, and you will be able to promote more areas of interest. Then you have the option of working with 18+ header styles and 10+ footer options.

Your visitors will be able to interact with you thanks to a well-designed contact form. Take into account that this theme is also WooCommerce compatible.

Main Features:

  • carousel added;
  • unlimited color options;
  • background video;
  • drop-down menu;
  • portfolio functionality.

5. Styleway – Online Fashion Store WooCommerce Theme

Styleway Online Fashion Store WooCommerce Theme

Would you like to start a spectacular Internet business selling your fabulous clothes?

In this case, you might want to take a look at this appealing theme available in MonsterONE. It will also be appropriate for areas such as beauty, gift items, vintage items, arts and crafts, and others.

It offers a one-click installation method that allows users to easily set up the needed demo with no additional configurations. The package includes a superb Revolution Slider for showcasing your products and banners to their best advantage.

Without a doubt, it also allows you to reach a global audience by supporting a variety of currencies and languages.

Main Features:

  • portfolio and gallery layouts;
  • category image slider on the homepage;
  • product zoom;
  • Ajax wishlist and compare;
  • social share buttons.

6. Plantly – Plants And Nursery WooCommerce Theme

Plantly Plants And Nursery WooCommerce Theme

Plantly is a significant ready-made theme with countless configuration options. It comes together with a wide variety of experiences, including large images, distinctive effects, smooth transitions, and attractive fonts.

It incorporates Google Web Fonts that provide you with a large selection of typefaces. In general, you will get a massive number of options that assist you in increasing traffic and gaining more customers.

You will receive numerous exclusive options, including Revolution Slider, Elementor Builder, and client reviews. Do not forget about a fully-responsive design that is accessible through both desktop and mobile devices.

Main Features:

  • multiple widgets;
  • social sharing;
  • mega-menu;
  • newsletter subscription;
  • product sorting options.

7. Glossier – Multipurpose Sections Shopify Theme

Glossier Multipurpose Sections Shopify Theme

Do you want to start a beauty product online store that can stand out from the crowd?

It is absolutely essential to explore a multi-functional package of this advantageous alternative from MonsterONE. It is also relevant for industries such as spa, fashion, and gift items, among many others.

Its bundle includes five demos versions that will grant your site a distinct look. Furthermore, you will have a fully-responsive design to guarantee that everyone can navigate your assortment.

Customers can explore your online store, no matter what gadget they prefer to use. It also includes a blog feature for discussing additional relevant issues, sharing thrilling facts, and connecting with your viewers.

Main Features:

  • drag-and-drop builder;
  • multiple header and footers;
  • social media integration;
  • lookbook functionality;
  • testimonials and team members.

8. Apparelix – Clean Multipurpose Shopify Theme

Apparelix Clean Multipurpose Shopify Theme

The following ready-made solution from MonsterONE is a genuine multipurpose treasure. It offers a wide variety of child themes for various niches such as jewelry, health and wellness, stationery, kitchenware, and so on.

Each of them will make a long-lasting impression on your audience. Every homepage emphasizes the advantages of product lines, collections, and the most recent promotional offers.

Furthermore, the package includes features such as a slideshow, mega-menu, and product carousel. You can reach a worldwide audience, thanks to multi-currency and multi-language support.

Main Features:

  • product labels;
  • Ajax shopping cart;
  • collection filter;
  • product quick view;
  • product review.

9. PathSoft – eCommerce HTML Website Template

PathSoft eCommerce HTML Website

Another highly versatile theme with the potential to share your material at its best. You will have all the critical functions to start a portfolio, create a corporate website, or market your business.

In terms of personalization, there are numerous options. Colors, texts, backgrounds, buttons, and many other elements will be highly configurable.

Different sections will offer you various style options based on your requirements. You will, without a doubt, receive a fully responsive design that adapts to both desktop and mobile devices. 

Main Features:

  • five homepage variations;
  • Google Maps;
  • drop-down menu;
  • blog and gallery functionality;
  • team members.

10. ICO Cryptocurrency – Bitcoin Landing Page Template

ICO Cryptocurrency Bitcoin Landing Page Template

This wonderful landing page template from MonsterONE is ideal for digital currency, cryptocurrencies, finance, and business consulting websites.

Its set includes a large number of informative sections that will present all the content in the best possible way. These are a section for the presentation of services, a currency calculator, team member’s pages, and others.

You can also use the contact form, as well as add cute animation effects. Using sliders, you will be able to arouse more interest in the hottest info.

Do not forget that you will get a design that is compatible with all modern browsers.

Main Features:

  • 4 HTML pages;
  • Novi Builder;
  • two page layouts;
  • intuitive customization process;
  • blog functionality.

A Few Words in Conclusion

Today, we attempted to comprehend what it means to collaborate effectively with a subscription service. It may appear difficult, but the right toolbox will get you there. You can use the right tools to optimize and speed up your repetitive tasks for optimal performance.

Using the most sophisticated and efficient tools is essential. There is a tool for every problem you are attempting to fix in your workflow.

MonsterONE makes it possible to download digital products that will always be there for you. If you are willing to subscribe to MonsterONE, make sure to use the promo code “ThatsJournal”. It offers a 5% discount on all plans.

Thanks for reading!

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Top 8 Tips to Build and Strengthen Brand Awareness

admin · Feb 29, 2020 · Leave a Comment

Top 8 Tips to Build and Strengthen Brand Awareness

You are building a great brand, but the desired audience is not reaching you? Maybe you have been on the market for several years, but your business remains invisible? Regardless of which version you identify with, the key to efficient business functioning is high brand awareness. How to build and strengthen it? The recipe for success can be found below. I only described the best practices.

One thing is for sure.

The greater the brand awareness, the easier it is for potential customers to reach it.

The very term what brand awareness is flexible and often goes beyond the standard framework for one reason.

Each brand is different.

What is brand awareness?

Brand awareness is about recognizing its differences – its characteristics, personality type, and directing communication and marketing activities to create brand-related associations.

Example

Think about the Coca-Cola brand. What are your first associations? Christmas? Family? Nicholas? Truck for Christmas?

Red Bull, in turn, is adrenaline, extreme sports and adding wings, while Nike is associated with the skate-shaped logo, sport, team and hundreds of kilometers to overcome.

And where in all this product itself? Well, we are talking about experiences, feelings, memories and all other associations created within the brand. The product itself is a secondary element. 

In some cases, brand awareness often becomes so deep that its name is the name for the entire product category. For example – we put on pampers (Pampers) for children, and we google (Google) information on the web.

Why build brand awareness?

There are many factors for which maintaining a high level of brand awareness is simply profitable for companies. The answer to the question of why it is worth building and increasing brand awareness is best confirmed by the arguments below:

Brand awareness:

  • Promotes confidence-building in the eyes of the recipients;
  • Helps in getting loyal customers;
  • Facilitates building and strengthening customer relationships;
  • Increases brand value and competitiveness; 
  • It provides brand credibility. 

How to build brand awareness and strengthen it?

I want to be honest with you, so I must warn you immediately that increasing brand recognition and creating positive, unique associations is a big challenge. Actions in this direction require a large dose of commitment, effort, and creativity.

However, it is worth remembering that the effort put into it is the most profitable, and the effects of developing the desired image in the eyes of recipients are of great importance especially in the long run.

How to build brand awareness and which activities are conducive to increasing business recognition?

Below I have selected 8 solutions that you can immediately start implementing at home:

1) Show yourself from the visual side.

Use the logo and other distinctive graphic elements of the brand as often as possible.

Having aesthetic and visually coherent brand communication will definitely work in your favor.

  1. For people who do not know your business yet, this will be one of the first and basic visual stimuli.
  2. In turn, for people who are no longer a stranger to your brand – placing graphic elements will work as a reminder of the brand’s existence.

2) Be active on social media

Twitter, YouTube, LinkedIn, or the recently growing TikTok are a great place to build and strengthen brand awareness, increase reach and acquire customers.

The choice of a social channel depends on the nature of the business. So let’s focus your activity on the one that will match the personality, tone of communication and brand audience.

Regardless of which social channel you choose, to increase brand awareness, the most important thing is active action through:

  • Systematic adding of content,
  • Making conversations with Internet users,
  • Encouraging the brand to be promoted by the clients themselves (so-called user-generated content).

All this is the basis for building relationships with recipients in social media, without which it is difficult to succeed.

So engage your audience and react to what he has to say, and you will certainly raise brand awareness in the eyes of your audience. 

3) Build relationships with users

And since we are already on the Internet … Good practice in building and increasing brand awareness is to monitor mentions about it on the internet, and above all to respond to entries from Internet users who may or maybe your customers.

Checking the mention of the brand on foot is difficult, time-consuming and does not provide accurate results, so it’s worth using ready-made tools to monitor web content.

By monitoring the internet and responding to customer questions, complaints, praise, or requests for help, you’ll build relationships with your customers.

The quick response of the brand to the internet’s inquiry proves that it is professional, customer-oriented, responsible and simply friendly.

4) Podcasts, i.e. let them hear you

Recording your own industry podcasts is another way to increase brand awareness. There are a lot of topics for conversations, and the form of the podcast itself is free.

Depending on the type of business, you can conduct your own programs in which you speak on industry topics or interview other experts.

By recording podcasts, you can very well promote your brand and increase its awareness, and in addition, position yourself as an educator, expert or credible medium of industry knowledge.

5) Show yourself on YouTube

We have already talked about social media channels as carriers of information about the brand and excellent sources of promotion, so you cannot ignore the power of YouTube, which is a great place for video marketing – a form of promotion that has seen the most spectacular increase in interest over the past few years.

This channel allows not only to bring the brand closer to the recipients but to really feel the vibe that it carries. In addition, the statistics speak for themselves:

YouTube generates nearly 5 billion views a day, while viewers are 95% more likely to remember CTA after watching a movie.

By recording and publishing various types of films it definitely brings you closer to the audience. Showing the world of experiences your brand offers, inspiring, sharing knowledge or a sense of humor works in a way like a magnet for the audience because it shows that the brand has real people behind it, a real face. 

6) Be present at industry events

Presence at various industry events and happenings is another way to increase brand awareness. Presenting the brand at trade fairs, participating in conferences and seminars, and reaching the audience in related events can be a hit. 

What are the benefits of this?

  • I know about what is happening in your industry;
  • Insight into competitors’ activities;
  • The possibility of communing with participants of such events live. This, in turn, is an opportunity to establish new relationships and thus build and increase brand awareness.

7) Find brand ambassadors

By monitoring the internet and observing opinions about your brand, you can easily check who is spreading the good word about your company in an unobtrusive way, has the greatest impact on creating opinions and aspires to become a brand ambassador.

It is worth using the communication potential of such people and simply establishing cooperation with them. Thanks to this, you gain additional support and reach a new group of recipients.

8) Invest in promotional goods

Free gifts are a great way to spread the word about a brand and raise its awareness. Freedom is broad in this respect.

Handing out products, vouchers or investing in gifts for recipients that you can give during meetings, events, on the occasion of holidays or organized competitions – these are one of the ways.

Summary

I hope that the above ideas will be an inspiration for you and will make your business recognition rise to the heights of popularity.

It would be a lie, however, to say that these are the only practices that build brand awareness. It is also worth mentioning about SEO, SEM, PR campaigns, and extensive content marketing.

In fact, the only limit to building brand awareness is only our imagination.

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Best WordPress Plugin to Add Custom Image Editor in Blog

admin · Feb 5, 2020 · Leave a Comment

Best WordPress Plugin to Add Custom Image Editor in Blog
In this post I will describe a WordPress plugin which can be used for adding image editor in your WordPress blog. By using this WordPress plugin you can edit your images from the Media library using an image editor.

You have the option to edit any size of image like thumbnails, medium size images, large images, post thumbnails and Small featured images. Image editor has multiple types of image effects which you can apply to your images.

Also, from the plugin settings page you can add custom image effects in the image editor.

Here are the features of this WordPress plugin:

1) Edit images from the Media library: This WordPress plugin add edit it button for all the images in your blog in Media library. You can click on this button and edit the image.

2) Select image size to edit: This WordPress plugin provides option to edit the following image sizes: Thumbnail (150×150), Medium (300×225), Large (1024×768), Post thumbnails (1000×288) ans Small feature (400×300).

3) Image effects: You can add the following image effect to the images: Greyscale effect, Greyscale outside effect, Negative effect, Blur effect, Blur outside effect, Contrast effect, Add text to image, Emboss effect, Brightness effect, Colorize effect, Pixelate effect, Pixelate outside effect and Crop image.

4) Other options: Image editor has many options like Select all, Deselect, Round selector, Block selector, Undo option, Turn color on or off, Display selected color, Apply effect, Overwrite original image and Save as new image.

5) Add custom image effects: From the plugin settings page you have the option to create and add custom effects in image editor.

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How to Use Email Marketing to Reach Out Your Gen Z Audience

Ash Salleh · Dec 19, 2019 · Leave a Comment

It has been estimated that by the year 2020, Gen Z will account for 40% of all consumers. And, with 81% of Gen Z-ers checking their email at least once a day, email marketing continues to prove its value in the competitive world of digital marketing. 

Are you prepared to conquer the Gen Z market, or do you still need some guidance? In this post, we’ll discuss the different ways  Gen Z-ers communicate with brands, and provide you with tips on how you can effectively engage with your Gen Z audience.

Generation Z and their interactions with brands

Earlier this year, we surveyed Gen Z-ers to better understand their marketing preferences and how they interacted with brands online. Our respondents were made up  of 300 people ranging from ages14 to 26 , with 96.39% of them falling in the 18 to 24-year range.

We’ll share with you  key data points from our survey and how you can use these data points to create email marketing campaigns that grab the attention of your Gen Z audience.

How to leverage email for the Gen Z market

Take a look at the most significant data points from our survey and how you can apply them to your email marketing strategy in order to better engage with your Gen Z audience.

1) Include a preference center

According to our survey, 31.8% of Gen Z-ers preferred receiving emails from brands twice a week, and 27.5% preferred receiving emails once a day. Meanwhile, 19% preferred receiving emails once a week. 

This means that an overwhelming majority of Gen Zers (78.3%) want to receive emails from brands at least once a week.

To accommodate each of your Gen Z subscribers, include a preference center in your signup forms.

Include preference center in signup forms
Source: Campaign Monitor

With a preference center, you give subscribers the freedom to choose how often they want to receive emails and the type of email content they’d like to receive. This type of self-segmentation will allow you to easily collect data that you can use to send emails that are tailor-made to suit each subscriber’s preferences. 

2) Integrate email marketing with social media

When we asked respondents how many times they’ve made a purchase in the last month as a direct result of receiving an email, 28.5% said 2 to 5 times, and 27.9% said only one time.

To compare, when we asked them how many times they’ve made a purchase in the last month as a direct result of seeing it on social media, 29.5% said 2 to 5 times, and 33% said only one time.

Furthermore, when we asked what channel they preferred to use when engaging with brands, social media received the most votes followed closely by email.

It’s clear that social and email marketing are the channels that Gen Z-ers use the most when interacting with brands. So why not combine the two?

For example, if you’re going to post a new product on Instagram with a goal to encourage purchases, do the same with email by sending a product announcement message to your subscribers that includes a special introductory discount. This way, you maximize conversions using two channels instead of just one.

You can also grow your email list via social media by posting links to your signup forms on Twitter and Instagram. Some email marketing platforms even allow you to add a dedicated signup form to your Facebook account, which appears as a separate tab at the top of your page.

3) Send relevant offers and incentives

When asked what makes them open emails from brands, 68% said it was because of sales and offers and 36.1% said it was because of the personalized subject line.

Therefore, a surefire way to get Gen Z-ers to open your emails is to send them email offers and discounts.

Send relevant offers and incentives to subscribers
Source: Campaign Monitor

Like any other demographic, Gen Z-ers love a good sale, and they’d hate to miss out on these sales, so make sure you tap into their fear of missing out (FOMO). To further increase the chances of Gen Zers opening your emails, personalize your subject lines by including the subscribers’ first names.

4) Maintain engagement with videos

Data from the Pew Research Institute suggests that 85% of Gen Z-ers use YouTube, and 32% of them use it more than any other social media site. 

Including videos or GIFs in your emails is a great way to keep from becoming stale or boring. By including visually stimulating graphics and videos in your emails, you can keep your Gen Z audience engaged and interested in your campaigns.

Wrap up

Gen Z is a powerful demographic that is expected to make up a good portion of  all consumers by 2020, so it pays to reach out to them. If you want to do so successfully, make sure you consider all the advice mentioned in this article.

Want to know more about how you can market to Gen Z customers? Check out Campaign Monitor’s Ultimate Guide to Marketing to Gen Z in 2019.

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8 Tips for Best Email Newsletter Marketing Template Design

Kristin Savage · Aug 1, 2019 · Leave a Comment

8 Tips for Best Email Newsletter Marketing Template Design

Whether for newsletter marketing, cold campaigns or customer and client follow-up, your email’s overall design plays an important role. Different stakeholders look for very different things in terms of content placement, information, and calls to action, which makes it difficult for companies to pinpoint the perfect balance. 

According to Robben, 58% of adults check their email as soon as they wake up, with 20% of people checking their inboxes more than 5 times a day. This opens up a plethora of possibilities for your business to engage potential customers with different email design approaches.

However, some tried-and-true guidelines for great email design have stood the test of time and ever-changing trends. With that in mind, let’s take a look at several tips which will help you transform your email design into a more appealing marketing and communication tool.

Benefits of Great Email Design

It’s worth noting the benefits of good email design solutions before we get into the “how” of the matter. After all, resources should only be poured into business solutions which bring positive returns. Curated email design does so in the following ways, including but not limited to:

  • Professional B2C and B2B Outreach

Reaching out to potential stakeholders without custom-made email design in terms of visuals, fonts and formatting won’t do your brand justice. You want to make a great first impression on potential stakeholders and B2B collaborators which is what careful email design can certainly help you achieve.

  • Higher Engagement & Conversion Rates

It’s no secret that hundreds of emails end up in the Junk and Spam folders each day and never get a second glance. Handcrafted email design which will make you stand out from other items in the inbox will increase your engagement and conversion rates tremendously.

  • High Return on Investment

Lastly, email design will require you to invest time and resources into the process of creating templates and visuals for later use. However, this process shouldn’t be seen as a necessary evil but a potential opportunity to further develop your unique brand image on the market.

8 Tips to create best email newsletter marketing templates designs

1) Focus on the Subject Line

The first order of business in terms of creating a great email design for your business is to formulate a subject line template. It’s quite easy to spot spam email and obnoxious sales offers that keep repeating day in and day out – and for good reason. In order to avoid being seen as such, use the subject line to introduce yourself to the recipient. 

Write your name, title and brand name in the subject line to inform the reader that your intents are professional and trustworthy. Avoid using capitalized letters, exclamation points and special characters such as percentages in order to attract the attention of your potential stakeholders. You’d be surprised what genuine, letter-like writing can do to email design, especially in the age of constant spam and malicious mail.

2) Open with the Hook

Once your recipient opens the email, they should be greeted with your hook, or call to action. Avoid introducing your brand in too many details before getting to the point of your email. This is especially true for cold emails where the recipient may or may not expect your company to reach out to them. 

Your hook can be a question, a statement or a unique problem which can be solved with your brand’s products or services. The goal of your hook is to intrigue the reader sufficiently so that they continue reading the rest of your email – get creative with your CTAs and the readers will follow along with your sales pitch.

3) Introduce yourself and your Brand

After you have attracted your reader to the rest of your email, you can introduce yourself and your company to a greater extent. Start by introducing your brand, product portfolio and mission statements in short bullet points. Continue by explaining your role in the company (in short) before continuing to the main sales pitch. 

Tools such as Hemingway can be used to edit your writing to make it shorter and easier to read on the move. This step is important since many people read email through mobile devices. Making your mail more comfortable to read will add to your email design and increase your chances at getting a new conversion.

4) Short-Form Works Wonders

Despite what you may think about cold emails and sales pitches, your pitch should be short, concise and to the point. Avoid overly long paragraphs which praise your product or service before you get to the pricing and terms of sales. 

Instead, add external links which lead to your eCommerce or company website for further details on the products you have on sale. That way, you will not only respect your receivers’ time and bandwidth, but also enable email tracking for your marketing team through a platform such as Mail Chimp. Adequate email design is all about meeting your stakeholders halfway and understanding their point of view in terms of digesting your content – make it short and sweet for the best results.

5) Avoid Embedded Multimedia (If Possible)

Multimedia content such as images and videos should not be embedded into the body of your emails – if possible. There is always an exception for products whose companies will mandate your marketing team to add multimedia content to the final email design. 

However, this content will only lower your email’s readability and require much more bandwidth to load properly. The best way to make a compromise when emails require multimedia files to be included is to use hosting platforms such as Image Shack and YouTube. Embed these links into your email design as an aside to your written sales pitch – never as the main body of your content.

6) Offer Follow-Up Options

One of the most important parts of your email design is the follow-up call to action you include in the footer. Once an individual goes through your sales pitch and decides to contact you for further information, they should be able to do so from the email itself. 

Your follow-up channels can include anything from direct email replies, social media messaging, in-app texts or physical letters or calls (depending on your area). Don’t forget to include up-to-date contact information and instructions for a follow-up which can be understood by casual readers. This will not only increase your chances at conversion but also add to the effect of a custom-made, professional email design.

7) Include a Timed Engagement Incentive

Email marketing campaigns typically revolve around strict deadlines and KPIs. As such, it’s important to receive as many conversions as possible in as little time as possible. 

You can incentivize your stakeholders into responding to your email by adding timed exclusive offers to your sales pitches. For example, the first twenty people to buy your product receive a gift, or the customers who purchase your services before the end of the month receive a discount coupon. Small added incentives which don’t eat into your revenue can do wonders for your email’s effectiveness.

8) Proofread & Error-Check your Emails

Lastly, your email should always be impeccable in terms of grammar, formatting and spelling. Avoid amateur mistakes such as missing letters, non-capitalized names or titles, as well as a general lack of professional referral to your reader. Tools such as Grammarly and Evernote can be used to edit and format your emails before they are sent to the mailing lists for engagement and conversion. 

Don’t rush your email campaign out the door without checking all of your information and writing style of possible inconsistencies and writing errors. This level of commitment to quality writing will ensure that your email design solutions speak volumes about the way you operate as a company.

Conclusion

What constitutes as “great” email design will largely depend on who your stakeholders are and what type of products or services you try to sell. Do your brand justice by crafting emails which are representative of how you think email design should look like. While not all receivers will engage your content, the right ones will always ask for a follow-up and start following your brand with a buyer’s intent.

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