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Top 5 Responsive HTML Email Newsletter Templates

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Your website is represented with newsletter templates too. They are intended to be distinguishable. In other words, they need to reflect the style of the site.

However, even if an email is an HTML page comparable to the pages on your website, technological needs must impose certain distinctions on it. 

  1. Large background pictures are unacceptable since some receivers will not be able to see them. It is doubtful that you desire this. 
  2. It is possible to take advantage of dynamic GIF images, but this would greatly increase the weight of your message. Unfortunately, not all email clients correctly work with animated graphics.
  3. Large photos should be avoided in general. Specifically, when it comes to the header. Do it solely for a brief activity that you wish to focus the person’s attention on. As an example, getting a special offer. 
  4. A huge permanent header might aggravate the receiver in any other scenario. Before reading the main material, such letters are normally closed. 
  5. Non-standard typefaces cannot be attached to letters. If the receiver does not have the font installed, an auto-substitution happens, which may result in an unlikely outcome.

For this reason, creating your newsletters from scratch is not always wise. Even if you have an interest in getting the most rudimentary options. Cleverly designed letters are also more enjoyable to read, and your client is more likely to remember your message and your firm.

Do not try to overload the receiver with information about yourself in a single message. It should ideally fit on a single screen.

Make it smarter by designing your email strategy such that the receiver sees the key material first. Divide the information into many mailings. Only share updated pricing and deals.

Why Is It Worth Working With Newsletter Templates?

Newsletter templates are ideal for any form of promotion, with functions ranging from publishing updates to mailing subscriptions to expand your customer base.

When you purchase a newsletter template, you will be able to see how the finished email will appear. You will also be able to customize and alter your template whatever your soul wants. Layered PSD files will make it straightforward and painless for you.

All you need to do is update the text and the necessary images. Progress does not pause. Like any other field, the design of emails has seen advancements. Mail is increasingly being seen on mobile devices such as smartphones and tablets.

Do you want to stay up to date?

All of the parts of a decent email letter are included in the best newsletter templates.

You will also get several variants on the aesthetic of the inner content design.

5 Newsletter Templates for Effective Promotion Campaigns

1. Trevellio Newsletter Template

Trevellio Newsletter Template

Are you searching for newsletter templates that make it possible to promote your traveling agency?

It seems to us that you might be satisfied with this elegant and eye-catching variant. It combines an appealing blend of photos and text. Thanks to a straightforward structure, you will be ready to showcase your info in the best possible light.

You can also include rather remarkable pictures to provide more visual content. There will also be a section that seeks to promote news and updates. All of these options are capable of keeping people interested and involved with your niche.

Without a doubt, it is impossible to keep silent about a fully-responsive design. In other words, it does not matter what device viewers use to get familiar with your latest news.

It also works with the majority of email clients. These include Yahoo, Outlook, Yandex, Gmail, and many others.

What can we say about the customization procedure?

To cut a long story short, it is almost effortless. It allows you to build a one-of-a-kind design that is appropriate for your company.

Main Features:

  • images included;
  • Photoshop source file included;
  • major browsers compatibility.

2. CT Commerce – Multipurpose eCommerce Responsive Email Newsletter Template

CT Commerce Multipurpose Newsletter Template

Are you seeking business-related newsletter templates that can fully reflect your company in front of clients?

In this case, turning to this minimalist-looking and well-structured option is a smart move. Its layout is indeed well-organized.

It mixes blocks with white backgrounds and blocks with vibrant colors. As a result, you will be ready to create a newsletter that catches people’s attention immediately.

In addition to this, the headline prominently displays your logo. After this, your subscribers will see a high-quality image. This visual content makes it easier for you to explain the activity to the viewer.

In general, it is geared to keep the reader interested and make sure they will go through your links.

It is also critical to mention that the template can be easily integrated with MailChimp and Campaign Monitor. So it will provide you with great insights into the way your campaign works and whether it grows your client’s base.

Main Features:

  • fully-responsive design;
  • Photoshop source file included;
  • major browsers compatibility.

3. Event – Responsive Email Newsletter Template

Event Responsive Email Newsletter Template

These days, you must have not only a strong online presence. Especially if you have an interest in spreading the word about business training, conferences, and events. It is also necessary to get an active and dynamic relationship with your audience.

It is one of the greatest newsletter templates to use if you are engaged in the aforementioned industries. 

As a result, you can share newsletters to remind people how much enjoyment they can have cooperating with you. The overall design is straightforward and encourages a pleasant atmosphere.

So it is ideal for this sort of business. It provides a contemporary and appealing design that will also impress you with its functionality.

As an example, fully-responsiveness is essential when it comes to your task. It means that it will take nothing for people to read the presented news using both mobile and desktop devices.

Main Features:

  • compatible with different email clients;
  • four HTML files;
  • StampReady template.

4. Peddy – Responsive Email with Stampready Builder Newsletter Template

Peddy Responsive Newsletter Template

Keeping in contact with existing and potential customers is critical for every business. Since your website is a regular go-between between you and customers, your brand reputation is crucial.

For this reason, choosing the most appropriate option from newsletter templates is your primary task. When it comes to sending notifications and other information through email, you need something like this beautiful template.

It has a professional design that will impress your imagination with its flexible and dynamic nature. Furthermore, it has an easy-to-use interface so your content in the shape of news and updates will get a decent presentation.

The developers have not forgotten about a fully-responsive design. It means that your audience has a chance to open your newsletters through all the modern devices.

Do not forget that it is compatible with a massive number of email clients. Among them are Yahoo, Gmail, Yandex, HotMail, and many others.

Main Features:

  • StampReady template;
  • unlimited colors and modules;
  • Campaign Monitor.

5. Campaign – Responsive Email Newsletter Template

Campaign Responsive Email Newsletter Template

Most Internet users nowadays value high-quality promotion campaigns that inspire trust. For this reason, employing high-quality newsletter templates is a proper solution.

If you provide people with an attractive and reputable newsletter, it will significantly boost your success rate. When we are talking about this choice, it is worth saying that it is very well-designed and remarkable.

It also offers a fully-responsive design.

What does it mean for your audience?

They will not face any problems if they decide to read the newsletter through a mobile device instead of a desktop one. In other words, this characteristic will reduce your effort on compatibility.

Moreover, it works with the majority of email clients on the market. So you are free to link it with both MailChimp and Campaign Monitor. 

To make your task even easier, the developers have made sure you will get an adaptable template nature.

Main Features:

  • StampReady Builder;
  • 4 HTML files;
  • all the necessary instructions are provided.

A Few Words in Conclusion

Email is one of the most effective Internet marketing strategies for both big and small companies. Emails are delivered as confirmation of an order placed in the online shop.

Visitors to the site use their email addresses to subscribe to the newsletters. Promotional offers are also distributed through email. The efficacy and impression of your firm are dependent on the appearance of your emails. 

These corporate email newsletter templates, built by expert web developers, are both useful and visually appealing. Delivering your news, updates, and advertisements correctly is a significant component of any organization.

As a result, each company email template has been tested with Campaign Monitor, MailChimp, and other email platforms. So professionals have ensured that your information looks attractive and organized at all times.

A fully-responsive design means that your emails will appear amazing on every screen, regardless of the device your clients may be using.

Do not forget that our promo code “ThatsJournal” gives 5% OFF on annual and lifetime plans on MonsterONE. It also provides a bunch of newsletter templates for different needs and tastes.

Thanks for reading!

8 Reasons Direct Mail Marketing Campaign Is Far From Dead

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8 Reasons Direct Mail Marketing Campaign Is Far From Dead

With the rapid advancement of technology, there is also a business that revolutionized its marketing strategies as well. But still, direct mail holding its position strongly. According to the Direct Marketing Association analysis, the response rate of direct mail is 4.4% as compared to email that is 0.12%. It is always 10 to 30 times higher than digital marketing.

According to the survey, there are 33% who agreed on that the most effective way to recognize a product is through direct mailing. There are 79% consumers who immediately responded to the direct mails. So for all such reasons, we can say that without any doubt direct mail is far away from dead.

So below we are discussing the reasons that why direct mail is still far from dead.

1) Direct Mail is Tangible

There is no more effective and convenient method for marketing than the direct mail because it is tangible. As with today’s business trends in marketing include video ads, PPC and remarketing and even people no touch or see what is displaying. Direct mail is not dead with the latest marketing approaches because it provide something real into the hands of target audience. This will help you to build connect that is not the same as with other type of online advertisement. Moreover, when an audience receive a direct mail they will at least open it once and have a look what you are offering as compare to other email marketing according to the study.

2) Direct Mail takes Personalization to a New Level

The objective to execute a marketing campaign is to deliver a clear message on the other side or to target niche that help to build the strong connection with your customers. The key of building the relation is very important because it help you to get personal and to reflect that you both are knowing and understand each other. The impact is also very amazing. according to the studies it is found that personalized direct mail is widely involve in digital marketing strategy that’s increase the response rate of marketing campaign by 20% and you will not find this in online marketing.

3) Direct Mail is Open for All Audiences

According to the latest research it is found that there are 41% people over the age of 65 cannot use the internet. So if you marketing such product that are used by old people than how you target them. There is huge segment that is not being target through PPC, Email or any other social media platform. On the other side direct mail help you to open your offers to all people rather than to people who just used online platform.

4) Top Channel for Direct Response

With the rapid advancement of technology, there is also a business that revolutionized its marketing strategies as well. But still, direct mail holding its position strongly. According to the Direct Marketing Association analysis, the response rate of direct mail is 4.4% as compared to email that is 0.12%. It is always 10 to 30 times higher than digital marketing.

5) Strong Perceived Value

According to the study conducted by Royal mail in the USA found that the continuous improvement in the use of direct mail and its enduring success is because “sending, receiving and handling tangible objects have always had a deep and inbuilt part of the human experience.” 60% people say that they have a long-lasting impression on their brains, helps to recall in the future. 57% people say that direct mailing makes feel people more valuable which create more strong and genuine relationships.

6) The Millennial Demographic

The myth or perception about the millennials is that they generally rise with the tablet or iPhones into their hands and do not interesting in old things such as postal cards. But the truth is there is a huge number of millennials who like mail. They have something emotional response factor in their personality. According to the Gallup study, there were 36% people below the age of 30 will always check their mails regularly. 95% people from the age group 18 to 29 have a positive response for getting letters and personal cards. So we can say direct mail will continue offering their services to marketers and business owners.

7) Direct Mail is Easy to Read and Navigate

According to the scientific American users are prefer print paper to read rather than softcopy, because they feel it is less stressful for them. Another research also found that online testing on the computer the high level of stress among students.

Although we live in the tech world where everything is digitalized but still people not prefer. According to the survey of Two Sides, there are 81% US Participant prefer hard copy to read rather than the digital screen.

8) Direct Mail has Better Retention and Response Rates

Not only is direct mail easier to read but also consumers feel that they retain information for long-term if it is in the form of print source. The Two Sides also made a report on this that show there are 88% respondents assure that they understand the content what is being written as well as retain information when they read a paper other than any digital media.

As direct mail is a tangible thing that gives the physical meaning of words. As we see many people still like to collect the books physically rather than to download book which reduce cost and space both.

This is a human psychology that human-like to touch and interact physically with the things that they like most. As per the report of Two Sides survey, there are 67% respondents who feel comfortable with the print media. According to Data & Marketing Association’s DMA, there are 79% people who give a reply to direct mail immediately and 45% people give an immediate reply to emails.

Best WordPress Plugin To Invite Guests To Events, Wedding

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Best WordPress Plugin To Invite Guests To Events, Wedding
In this post I will describe a WordPress plugin which can be used to invite guests to wedding and other events by sending email invitations. You can create and manage guest lists and invite many people at once by sending one shot email invitations. You can add RSVP forms in your blog for the invited guests to reply to the email invitations along with other details. From the plugin admin section you can check the invitation statistics. This is one of the easiest ways to invite and manage guests for events in a WordPress blog.

Here are the features of this WordPress plugin:

1) Create and manage guest lists: From the plugin settings page you can create and manage the guest list to which you will be sending your emails. You have the option to add the first name, last name, phone number and email address of the guests.

2) Invite many people in single shot mailings: From the plugin settings page you can invite many people at once via emails. You can customize the email invitations as per your requirements.

3) Add RSVP forms: In the front end of the site you have the option to add RSVP forms for the guests. Your invited guests can use this form to reply to you whether they will be attending the event or not. Also, they can mention how many people will be attending the event along with other details such as First name, Last name, Phone number, Email address, and Custom message. These details will be saved in the guest list for your reference. You can add the RSVP form anywhere in your blog by using shortcodes.

4) Invitation stats: You can check the statistics that how many people have replied to the invites and how many are pending invites.

Advantages Of Email Marketing And Email List Management

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Email marketing refers to management and sending of email newsletters to your subscribers. In this post I will discuss the importance of why email list management is necessary for an online business, a small or medium sized business:

1) Stay in touch with your customers: Email marketing is the cheapest and the easiest way to stay in touch with your customers. Nowadays, there are various other ways by using social networks like Facebook and Twitter but email marketing still beats them all. You can either post an update in Facebook or tweet in Twitter about your product updates. However, only people when they log in their account, will receive the notification. A simple way is to send an email newsletter which everyone will check as people may or may not login to their social networking account in a day or two but they will definitely check their emails.

2) Instant reaction: If you are offering a discount or a coupon which is ending in a few days then the best way to inform your customers about it, is through email marketing. When I post an update in Facebook or when I tweet it I see that there is a considerable time delay for open rates. Also, very few people actually check these updates. However, when I send an email newsletter I see that open rates and click rates (for the links in the email) starts showing up almost instantly.

3) Returning customers: The most important thing about a small business is to maintain the existing customers. If you want to turn your first time customers in to regular customers then you have to communicate with them on a regular basis. This communication could be anything about offering them discounts and coupons, product updates, information about new products, or wishing them New Year. This will increase the number of returning customers.

4) Increase in sales: Constant communication can do wonders for your small business as when a customer receives discounts or coupons, and even if they don’t need the products almost instantly, they will still end up buying it because they are getting a decent discount.

5) Potential customer to a real customer: Email marketing is also helpful for subscribers in your list who are not your customers (as of yet) and they have subscribed to your mailing list just to wait for some discounts or offers. When you offer a discount, it helps them to make a decision.

6) Scheduling: Nowadays, all the popular email marketing software provide an option to schedule the emails. If you wish to send important information to your customers at a specific time then email marketing is the only option.

7) Email list segmentation: You can easily segment your list to divide it in to multiple categories as per your requirements. Then, you can send email blasts to a particular category. This particular feature is not available with any form of electronic communication.

8) Create HTML newsletters: With any professional email list management software there are different types of drag and drop editors so that you can create you newsletters within no time. Also, many email list managers have pre-designed templates for creating HTML newsletters.

9) Multimedia content: By using an email list management software you can embed multimedia content like images, flash, videos, etc. in your newsletters.

10) Open rate and click tracking and conversion rate tracking: A professional email list manager has various tracking tools like open rate tracking which is used to check how many people have opened your emails. Then, there’s click rate which is used to track how many subscribers have clicked on to a particular link in your email. Conversion rate tracking tells you many people who have actually bought the product or signed up for your service.

11) Reporting: By using open rate, click tracking rate and conversion rate tracking you can easily generate customized reports for your email campaigns. These reports are helpful to judge whether your email campaign was successful or not. Also, you can use these reports to tweak your settings the next time you create email newsletters. You can also use reports for A/B testing.

12) Opt-out: All email list mangers use the technique of opt-out for sending outgoing emails. This makes your email list management activities professional, and it stops any type of spamming.

13) Discussions: You can also use a discussion list based email marketing software for sending emails. A discussion list is the one which allows replies from subscribers to email list groups. Also, your customers can reply to you directly in a regular email list.

14) Highly customizable: Email newsletters can be created as per your needs. There are various tools and editors for creating both text-based and HTML based emails.

15) Email subscription form: You can add tools like email subscription form in your website or blog so that new subscribers can easily sign up to your list by using double opt-in mechanisms.