The rise of the internet is the single greatest advancement in recent history for business as a whole. Thanks to the internet, we’re able to connect with more people than ever before and reach larger customer bases to sell and market to. Of course, this does mean that there is more competition than before as well, but the potential to make money is greater than ever. Due to … [Read more...]
7 Social Media Marketing Mistakes That Could Harm Your Brand
When you think about social media, everything seems to be pretty easy. With all the tools at your disposal, you just need to make a few occasional clicks, and your brand will miraculously flourish beyond your wildest dreams. Unfortunately, social media are a treacherous sea that can reward you with smooth sailing or sink your brand to the bottom. This is why managing social … [Read more...]
6 Tips On How Small Businesses Can Become Big Businesses
We live in a big business world. And, those big businesses are getting bigger. Not only did Amazon just buy Whole Foods, big companies are continuing to get bigger through mergers and acquisitions, giving themselves more buying power and wiping out competitors that stand in their way. Small businesses may seem at a disadvantage when compared to larger firms simply due to … [Read more...]
Digital Loyalty And Rewards Programs For Retaining Customers
Even though loyalty programs have been around for several decades now, they have been constantly changing since the time when American Airlines introduced their Frequent Flier program. Many companies have experimented with various forms of loyalty programs, trying to keep existing and attract new customers, but not all of them have managed to achieve set targets. In order to … [Read more...]