Thats Journal

Promotions

Top 5 Responsive HTML Email Newsletter Templates

· · Leave a Comment

Your website is represented with newsletter templates too. They are intended to be distinguishable. In other words, they need to reflect the style of the site.

However, even if an email is an HTML page comparable to the pages on your website, technological needs must impose certain distinctions on it. 

  1. Large background pictures are unacceptable since some receivers will not be able to see them. It is doubtful that you desire this. 
  2. It is possible to take advantage of dynamic GIF images, but this would greatly increase the weight of your message. Unfortunately, not all email clients correctly work with animated graphics.
  3. Large photos should be avoided in general. Specifically, when it comes to the header. Do it solely for a brief activity that you wish to focus the person’s attention on. As an example, getting a special offer. 
  4. A huge permanent header might aggravate the receiver in any other scenario. Before reading the main material, such letters are normally closed. 
  5. Non-standard typefaces cannot be attached to letters. If the receiver does not have the font installed, an auto-substitution happens, which may result in an unlikely outcome.

For this reason, creating your newsletters from scratch is not always wise. Even if you have an interest in getting the most rudimentary options. Cleverly designed letters are also more enjoyable to read, and your client is more likely to remember your message and your firm.

Do not try to overload the receiver with information about yourself in a single message. It should ideally fit on a single screen.

Make it smarter by designing your email strategy such that the receiver sees the key material first. Divide the information into many mailings. Only share updated pricing and deals.

Why Is It Worth Working With Newsletter Templates?

Newsletter templates are ideal for any form of promotion, with functions ranging from publishing updates to mailing subscriptions to expand your customer base.

When you purchase a newsletter template, you will be able to see how the finished email will appear. You will also be able to customize and alter your template whatever your soul wants. Layered PSD files will make it straightforward and painless for you.

All you need to do is update the text and the necessary images. Progress does not pause. Like any other field, the design of emails has seen advancements. Mail is increasingly being seen on mobile devices such as smartphones and tablets.

Do you want to stay up to date?

All of the parts of a decent email letter are included in the best newsletter templates.

You will also get several variants on the aesthetic of the inner content design.

5 Newsletter Templates for Effective Promotion Campaigns

1. Trevellio Newsletter Template

Trevellio Newsletter Template

Are you searching for newsletter templates that make it possible to promote your traveling agency?

It seems to us that you might be satisfied with this elegant and eye-catching variant. It combines an appealing blend of photos and text. Thanks to a straightforward structure, you will be ready to showcase your info in the best possible light.

You can also include rather remarkable pictures to provide more visual content. There will also be a section that seeks to promote news and updates. All of these options are capable of keeping people interested and involved with your niche.

Without a doubt, it is impossible to keep silent about a fully-responsive design. In other words, it does not matter what device viewers use to get familiar with your latest news.

It also works with the majority of email clients. These include Yahoo, Outlook, Yandex, Gmail, and many others.

What can we say about the customization procedure?

To cut a long story short, it is almost effortless. It allows you to build a one-of-a-kind design that is appropriate for your company.

Main Features:

  • images included;
  • Photoshop source file included;
  • major browsers compatibility.

2. CT Commerce – Multipurpose eCommerce Responsive Email Newsletter Template

CT Commerce Multipurpose Newsletter Template

Are you seeking business-related newsletter templates that can fully reflect your company in front of clients?

In this case, turning to this minimalist-looking and well-structured option is a smart move. Its layout is indeed well-organized.

It mixes blocks with white backgrounds and blocks with vibrant colors. As a result, you will be ready to create a newsletter that catches people’s attention immediately.

In addition to this, the headline prominently displays your logo. After this, your subscribers will see a high-quality image. This visual content makes it easier for you to explain the activity to the viewer.

In general, it is geared to keep the reader interested and make sure they will go through your links.

It is also critical to mention that the template can be easily integrated with MailChimp and Campaign Monitor. So it will provide you with great insights into the way your campaign works and whether it grows your client’s base.

Main Features:

  • fully-responsive design;
  • Photoshop source file included;
  • major browsers compatibility.

3. Event – Responsive Email Newsletter Template

Event Responsive Email Newsletter Template

These days, you must have not only a strong online presence. Especially if you have an interest in spreading the word about business training, conferences, and events. It is also necessary to get an active and dynamic relationship with your audience.

It is one of the greatest newsletter templates to use if you are engaged in the aforementioned industries. 

As a result, you can share newsletters to remind people how much enjoyment they can have cooperating with you. The overall design is straightforward and encourages a pleasant atmosphere.

So it is ideal for this sort of business. It provides a contemporary and appealing design that will also impress you with its functionality.

As an example, fully-responsiveness is essential when it comes to your task. It means that it will take nothing for people to read the presented news using both mobile and desktop devices.

Main Features:

  • compatible with different email clients;
  • four HTML files;
  • StampReady template.

4. Peddy – Responsive Email with Stampready Builder Newsletter Template

Peddy Responsive Newsletter Template

Keeping in contact with existing and potential customers is critical for every business. Since your website is a regular go-between between you and customers, your brand reputation is crucial.

For this reason, choosing the most appropriate option from newsletter templates is your primary task. When it comes to sending notifications and other information through email, you need something like this beautiful template.

It has a professional design that will impress your imagination with its flexible and dynamic nature. Furthermore, it has an easy-to-use interface so your content in the shape of news and updates will get a decent presentation.

The developers have not forgotten about a fully-responsive design. It means that your audience has a chance to open your newsletters through all the modern devices.

Do not forget that it is compatible with a massive number of email clients. Among them are Yahoo, Gmail, Yandex, HotMail, and many others.

Main Features:

  • StampReady template;
  • unlimited colors and modules;
  • Campaign Monitor.

5. Campaign – Responsive Email Newsletter Template

Campaign Responsive Email Newsletter Template

Most Internet users nowadays value high-quality promotion campaigns that inspire trust. For this reason, employing high-quality newsletter templates is a proper solution.

If you provide people with an attractive and reputable newsletter, it will significantly boost your success rate. When we are talking about this choice, it is worth saying that it is very well-designed and remarkable.

It also offers a fully-responsive design.

What does it mean for your audience?

They will not face any problems if they decide to read the newsletter through a mobile device instead of a desktop one. In other words, this characteristic will reduce your effort on compatibility.

Moreover, it works with the majority of email clients on the market. So you are free to link it with both MailChimp and Campaign Monitor. 

To make your task even easier, the developers have made sure you will get an adaptable template nature.

Main Features:

  • StampReady Builder;
  • 4 HTML files;
  • all the necessary instructions are provided.

A Few Words in Conclusion

Email is one of the most effective Internet marketing strategies for both big and small companies. Emails are delivered as confirmation of an order placed in the online shop.

Visitors to the site use their email addresses to subscribe to the newsletters. Promotional offers are also distributed through email. The efficacy and impression of your firm are dependent on the appearance of your emails. 

These corporate email newsletter templates, built by expert web developers, are both useful and visually appealing. Delivering your news, updates, and advertisements correctly is a significant component of any organization.

As a result, each company email template has been tested with Campaign Monitor, MailChimp, and other email platforms. So professionals have ensured that your information looks attractive and organized at all times.

A fully-responsive design means that your emails will appear amazing on every screen, regardless of the device your clients may be using.

Do not forget that our promo code “ThatsJournal” gives 5% OFF on annual and lifetime plans on MonsterONE. It also provides a bunch of newsletter templates for different needs and tastes.

Thanks for reading!

5 Tips for Crafting Best Product Descriptions that Convert

· · Leave a Comment

There is nothing more effective than product descriptions when it comes to selling products. Searching for unknown products online usually leads people to scanning dozens of products before they settle on a purchase. What wins them over a lot of the time is the product description. 

Depending on how well the description sells the product, they could even recommend it to their friends and family. However, that description has to have more than just the basic beats.

Here are 5 tips for crafting the perfect product description.

1. Focus on Your Niche and Ideal Buyer

Focus on Your Niche and Ideal Buyer

You have to market to your niche buyer. It’s not going to make much sense to appeal to the general buyer. Most people aren’t going to hear about your product if you don’t market it very specifically. For example, if your product is for kids, you shouldn’t market it for adults or appeal to the elderly. You can try to appeal to parents however, since they’re the ones spending the money after all. 

Similarly, if you’re marketing to women, you can also pander to their partners. It’s not just one specific type of person that you need to market to. However, remember to know who your audience is. If you generalize, you will lose out in the long run. 

2. Make Great Use of Benefits

Make Great Use of Benefits

Most consumers are looking for what your product can do for them. Hence, you need to market it so that you’re talking to the user specifically. For example, if you’re selling shampoo conditioner, you need to tell the customer what it’ll do for their hair. A lot of customers can get dry flakes in the winter. So you can talk about how the conditioner will keep their hair flake free. 

If you’re selling a light bulb, you can reel them in with lines like, “let us light up your world”. It may seem cheesy and overly dramatic. However, that’s what works in advertising. It’s nothing to be ashamed of. 

3. Appeal to the Imagination of Your Reader

Appeal to the Imagination of Your Reader

According to a study, people may want to own a product more after they’ve held it in their hands. If you’re selling online, you unfortunately don’t have that luxury. However, you can describe to your readers what it’s like to use or hold your product. 

You can use visual cues like beautiful photos and videos to make your point. However, something else that’s very convincing is writing a very compelling description of your product. You can talk about how it feels in the hand and how it can be a joy to use. This involves appealing to the imagination of the potential customer. It’s not something that comes easy. This is why you should trust product description writing services to come up with a compelling description. 

Not only will they help your customers feel what it’s like to hold that product, but to use it as well. You can also insert comments from your customers to entice people further in to buying your product. Nothing sells a product more than what a customer has to say about it. People tend to trust other customers more since they’re an unbiased source which doesn’t have anything to gain from promotions.  

4. Use Mini-Stories to Tear Down Rational Barriers

Use Mini-Stories to Tear Down Rational Barriers

There are a lot of rational barriers that customers tend to put up before buying a product. It’s a natural reaction to save oneself from buyer’s remorse. They could’ve been betrayed by a previous purchase or heard of someone else being swindled recently. Whatever the reason, some people just want to find something to reject a product. Hence, to cut through those barriers, you need to create some mini-stories. 

These don’t have to be fables, but they need to tell the story of the product in a compelling way. Talk about the person making the product, the inspiration behind it, how many people have used it, etc. You can also talk about the obstacles that were overcome when making the product and how it was tested. All these things will make a very compelling story. If you give all these details to product content writers, they can draft a wonderful story for you. 

5. Focus on Readability 

Focus on Readability

Long winded paragraphs and detailed break downs of a product won’t work in your favor. In fact, it’ll dissuade the potential customer from reading any further. You need to structure your description so that they can easily find what they need. You need to split up the description in to headings so they can get to what they want. This can include the specifications of the product, the shelf-life, the warranty, the dimensions, etc. 

This gives the description a scannable design. It can allow potential customers to satisfy themselves with just a few glances and proceed to order. You can make the description even more readable by highlighting the best qualities of the product via bullet points. You can also bold text, increase its size, or even color it differently. All these things will call attention to the best qualities of the product. 

If you follow these rules, you’ll be able to write a great product description.

Why It’s Important for Businesses to Get More 5 Star Reviews

· · Leave a Comment

Why It's Important for Businesses to Get More 5 Star Reviews

You want to go on a vacation to Kuala Lumpur. You have heard a lot about KL being a great tourist destination, but still know nothing of the best places to stay, eat, etc. A typical person today would rush to Google and look for places that have ‘the best reviews.’ 

If a place has terrible reviews, you will never go there because you want to have a good experience. This is the power of a review, and it matters the most to businesses. 

There is nothing new about reviews; they are a feedback strategy as old as time. Every business owner, shop owner, the restaurant owner has asked this question after a purchase: “how was your experience?”

Star ratings and reviews seem to be taking over the world of reputation management today. With digital media rising to the top, businesses need to get those 5-star reviews from their customers. 

Don’t be the grumpy old shopkeeper who ‘doesn’t care’ what people say. Skew through all ratings and improve. You can ask the client to leave you a review on your Facebook page; there is no harm in that. Let’s see why else it is essential to get 5-star reviews for your business:

Competitive edge

When you work hard and earn every little star rating from your customers, it gives you an edge over your competitors. The five-star rating can also convince new prospects to drop by and shop from your business. 

We are all connected consumers, and we do not want to take chances on inadequate services or products. The smartphones and tablets we own are better guiders of business than they were ever before. Social media apps are explicitly made to guide buyers about the best places to eat, shop, to for a date, etc.

If your competitors have a negative review, they can’t get those customers until they change that and get more 5 star reviews. 

Many businesses don’t know how to deal with negative reviews. There is always one way of open communication- talk to your customers about what went wrong. They will furiously tell you that the packaging was improper, the product was broken, or that you marketed it wrong. Take time and make up them for those mistakes. Maybe they will change their mind and give you more stars, or perhaps they will come back for more shopping. 

Be more customer-centric

An unhappy customer is not afraid to vent his or her opinion on the web. You don’t want to end up in this situation, so the first rule is to improve your customer service. From the salesperson to the payment counter and the doorman, every person of your team should make the purchase a memorable experience. In other words, it should be a 5-star experience. 

Customer-centric brands also come up with promotions, discounts, and special gifts for loyal ones. They also introduce plans to cater to loyal customers and retain the existing lot. This loyal community has more chances of leaving 5-star reviews and bringing in more business to you. 

In this case, reviews become a trust signal for someone new. It is a powerful thing in your favor because someone on the internet cares about your brand and wants new people to try your products or services out. Moreover, you should continually try to innovate and improve as per customer feedback that they leave on these reviews. 

A marketing call to action

If a user on Amazon sees a product with 5 stars, they are immediately impressed. That product has more chances to get sold than its counterpart with 2 stars. This is the power and influence of these star ratings. For businesses, these act like a free marketing stint. The better your rating, the more chances of you locking in more buyers.

People, in general, will click on that comprehensive review first, rather than going for a risk. Businesses can improve their conversion rate, increase spend and highlight bestsellers through reviews. Some businesses also ask the customer to leave a review while they are still inside the store. Some businesses offer a 15 or 10 percent discount if you check-in at their outlet and leave a Facebook review. 

Window of communication

Be it a bad star rating or a full 5-star rating; it puts you in the limelight. You can take the stage and address the customer personally. Some businesses respond through the CEO’s account to give it a more personal touch. But while you are talking to one customer, the world is watching. They are watching how you deal with that person, and they are taking hints.

If you nicely deal with a happy customer, the onlookers will be more impressed. If you deal with negative star reviews politely and professionally, onlookers will be thoroughly impressed. So, up your game and get in the good books of your customers through these star ratings. 

Last word

Retailers, service providers, and all kinds of business owners must be aware of the wide-ranging impact a negative review can have. Even if it is a delayed shipment, the customer can go and post about it on the web. You cannot have the benefit of the assumption that your customers will let these flaws go. 

The best approach is to learn from your negative, 2-star reviews and fix them within a day! Closing these gaps will elevate your service and make every customer happy.

How To Delete All Read And Unread Emails From Tabs In Gmail

· · Leave a Comment

In this post I will discuss how you can delete all read, unread, starred, junk and unstarred emails from different tabs in Gmail like Primary, Social, Promotions, Updates and Forums. Also, you can delete emails from Snoozed, Important, Sent, Drafts, Categories, Spam and Trash Labels in Gmail.

This is a beginner’s step by step guide to delete emails in bulk in Gmail. By using this method you can clean up your Gmail account and remove the unnecessary emails which are taking up the disk space. Gmail allows only to store 15 GB of data in your account. In due course of time, we got a lot of emails from Social channels and Promotional emails which clog up the Gmail account.

For Example, see this account where the social tab contains 57k emails:

Many unread emails in tabs in Gmail

Delete emails in bulk from Gmail Tabs: To delete emails in bulk in Gmail follow the below given steps.

1) Click on the tab for which you want to delete emails in bulk.

2) Click on the drop down menu of Small square Select button just below Search mail on top. Then, click on any type of email which you want to delete like All, Read, Unread, Starred or Unstarred. For Example, here I am selecting Unread emails. Note that this selection will only delete 50 emails on this page. You can proceed with this if you wish.

Select all unread emails on page in Gmail

3) However, I want to delete all unread emails in Social tab. For that, click on the drop down menu of Small square Select button just below Search mail on top. Then, click on All.

Select all emails in a tab in Gmail

4) This will just select 50 emails on that page. Click on “Select all 57K conversations in Social” link to Select all emails in the Social tab.

Select all conversations in a tab in Gmail

5) When you click on the link in the above step, all emails in Social tab will be selected.

All emails in Social tab are selected in Gmail

6) Now, click on the Delete button in Gmail.

Delete button in Gmail

7) Click on OK button on the Confirm bulk action pop up. Before you do make sure that your selections are correct.

Confirm bulk action in Gmail

Wait for some time as all the emails are deleted from the tab. If all the emails are not deleted at once, follow the same steps till all the emails are deleted from that particular tab.

Similarly click on any label like Snoozed, Important, Sent, Drafts, Categories, Spam and Trash and delete all the unread emails.

Delete Spam emails and Empty trash emails: Follow the below given steps to remove Spam and Trash emails.

1) Scroll down in Labels on the left side and click on More.

Scroll down in Labels and click on More in Gmail

2) Click on Spam label and then click on “Delete all Spam messages now” link.

Delete all Spam messages now in Gmail

3) Click on OK button for Confirm Deleting Messages pop up.

Confirm deleting Spam messages in Gmail

4) Wait for some time and the Spam messages will be deleted from your account.

5) Similarly, click on Trash label on the left side and then click on Empty Trash now link to remove all the trashed emails.

Empty Trash now in Gmail

6) Click on OK button for Confirm Deleting Messages pop up. Wait for some time while all the messages in your Trash folder gets deleted.

You can use the above given steps to delete all the junk emails in your Gmail account and free space. I hope this guide is helpful to clean up your Gmail account. If you have any questions or comments please let me know in comments.

Happy Mailing!

How Mobile Apps Helps In Internet Marketing For A Business

· · Leave a Comment

How Mobile Apps Helps In Internet Marketing For A Business

As technological development continues to advance at a startlingly fast pace, business owners will find themselves with the need to constantly innovate and improve so as to better make use of more options effectively and advertise their products/services well. Internet marketing is a form of marketing strategy that cannot be missed, especially when the number of online users steadily gain in numbers on a daily basis. If you have already begun implementing internet marketing as part of your overall marketing strategy, you would be able to gain insight on recent marketing trends.

It is not difficult to notice that as of late, the number of mobile users contribute to quite a large amount of search engine searches. In Singapore alone, it is not uncommon for users to own more than one mobile device. Optimizing your website and marketing methods for both PC and mobile are good steps to undertake but there’s one more you should also be considering mobile apps. For business owners who are deliberating this move, here are some ways having mobile apps help internet marketing efforts:

Accessibility

By taking the time to create mobile apps and encouraging your customers to download said mobile apps, business owners can actually ensure that their business is accessible to their customers all the time. Consider the behavioral patterns of a mobile user studies have revealed that the average individual spends 2 or more hours daily on their mobile phones. While usually only a handful of mobile apps take up the bulk of the total time usage, mobile users will still have to scroll through their devices for said apps. This ensures that their line of sight and memory registers the image and text of the corporation’s mobile app as they come across it, thereby increasing chances of usage.

For example, mobile apps from shopping sites like Q0010 are very prominent against the mobile user’s phone menu. They stand out with ease and encourage leisure browsing, along with recapturing the user’s attention by sending them alerts, promotions and other essential materials.

Direct Marketing

What’s more, by creating mobile apps, business owners are essentially creating direct marketing channels for themselves. Mobile apps are created to serve multiple functions, including the provision of essential information, pricing ranges of products/services, contact/booking forms, chat & search features, news feeds and other related features! All the information that customers require as well as what business owners want to convey will be directly included into mobile apps. For business owners who go a step further with push notifications, direct interaction and reminders can be achieved.

Value/Convenience

Mobile apps also facilitate users with convenience, especially when it comes to loyalty benefits. For example, if business owners are holding promotions, deals, rewards and the like, mobile app users can simply rely on the app instead of having to go through many hoops just to receive their reward. This in turn, encourages more customers to download and use your mobile apps, thereby increasing the prominence and relevance. It can also help establish your app as a reputable source. This can also lead to more return customers as well.

In addition, business owners can keep users interested with specific content that users can access anytime. This is all the more useful when they are traveling, but also when they are simply browsing the app during leisure time.

Yet another factor to consider about mobile apps is that they allow users the ability to work offline as well. While it is true that certain app features may need internet in order to function, most mobile apps still are able to provide the basic functionality and content users require while in offline mode!

Brand Building

Mobile apps also contribute to online marketing efforts by improving brand awareness. Since they essentially function as a blank interface for starters, business owners can design them as they like while ensuring that they are functional and mobile responsive. They can rely on these to tie back into their business with related logos, colors and distinctive styles that their brand contains. By repeatedly involving customers with their mobile app and their design, they increase the chances of them buying or signing up for their products with effective frequency. Alternatively, mobile apps can also serve as a test platform to try out different branding styles without having to first transition into the new branding style on your website until you have been able to gain results and feedback. This ensures that you are allowed the freedom of experimentation while still protecting the performance of your websites and other relevant material.

Even small businesses can stand to benefit with the development of mobile apps. If you are able to free up some budgeting and time, why not try your hand in designing a mobile app catered to improving the user experience of customers? Find out the benefits mobile apps have towards your own internet marketing strategy today!