It’s no mystery that companies are shifting advertising dollars to digital. But how much money are they moving and where are they putting it? The answer to that question depends on the company size. That’s based on a study conducted by my company, Ignite Visibility, which you can download in full here. According to the […]
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Blogging – Why It’s Worth It And How To Make It Work
All business owners and entrepreneurs are familiar with blogging, but having a successful blog requires a substantial investment of time and resources. Is blogging really worth all that time and expense? The short answer is: YES. Blogging is worth it — even for the 65% of businesses that expressed they feel content marketing is too […]
Creating A Predictive Analytics Model For Digital Marketing
Helping you keep pace with the newest developments in digital marketing, here is a step-by-step guide to creating a predictive analytics model. Digital marketing is the new and trendy topic that is painting the town red, and clever marketers have already jumped the bandwagon with heavy online traffic directed to their websites that have astounding […]