It has been estimated that by the year 2020, Gen Z will account for 40% of all consumers. And, with 81% of Gen Z-ers checking their email at least once a day, email marketing continues to prove its value in the competitive world of digital marketing. Are you prepared to conquer the Gen Z market, …
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B2B newsletters are very important for any email marketing campaign. But, of course, they don’t always work as you want them to. Here are ten tips for creating high-performing B2B newsletters that will increase your sales. 1. Get to Know the Problems The first very important step is getting to know the problems and needs …
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Whether for newsletter marketing, cold campaigns or customer and client follow-up, your email’s overall design plays an important role. Different stakeholders look for very different things in terms of content placement, information, and calls to action, which makes it difficult for companies to pinpoint the perfect balance. According to Robben, 58% of adults check their …
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