It has been estimated that by the year 2020, Gen Z will account for 40% of all consumers. And, with 81% of Gen Z-ers checking their email at least once a day, email marketing continues to prove its value in the competitive world of digital marketing. Are you prepared to conquer the Gen Z market, […]
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Top 4 Email Marketing Strategy Tips For Small Businesses
It’s natural for small business owners to operate on a limited budget. And it’s not necessarily negative—it just means you have to be careful when deciding where to allocate your resources. While investing in email marketing is definitely a wise choice, you should still make certain to maximize the investment so you don’t end up […]
3 Steps To Create Personalized Email Marketing Campaigns
When it comes to designing email campaigns that are built for success, you need to make sure that you are paying the essential aspect of personalization the utmost attention. Regardless of how aesthetically pleasing your email marketing campaign may be, if it does not deliver in terms of content with optimal substance in it, then […]