Web development tools have come a long way in just a few years. There have never been more opportunities to create astounding and phenomenal online projects. However, with the growing number of online development tools, it can be problematic to search for the best assistants. The same can be said of web designers, marketers, and […]
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Finding a way to reach the masses with your marketing message should be one of the main concerns you have as a business owner. While there are a number of free methods you can use to drive organic traffic to your website, you also need to consider using paid search tools. Studies show that a
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The conversion rate is one of the most important metrics for online businesses and other organizations. It measures and identifies the percentage of people that take your desired action after landing on your website. The desired action could be anything from ordering your products and services to subscribing or even getting in touch with your
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There may be no successful online business out there that doesn’t employ a copywriting strategy. Your online presence depends on your ability to sell products and services to an audience. The only way you can do that is through great ad copy and blogs. Not only do these things appeal to a loyal audience, but
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Paid traffic has now become more openly promoted throughout the internet, and on social media. However, is it better than organic traffic for conversions? Paid traffic is more common today than ever before. Social networks charge money to disseminate an ad or promote a marketing campaign. There are also click farms out there that some
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Baby Boomers – and even some millennial – might remember the widespread advent of the Yellow Directory Pages. Whether you needed to book a reservation at a restaurant or get ahold of a local business dealer, the Yellow Pages would be right there to serve you. Fast forward to this day, Google took over their
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Google Analytics is an extremely powerful tool for web marketers and business owners that are hoping to get more out of their online presence. As a free tool, it allows you to extract an enormous amount of data from your website. This includes important data such as your acquisition sources and where your traffic comes
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