Best Guide to Investment Strategy for Startups

Best Guide to Investment Strategy for Startups


For startup businesses to invest in some investment channels, it takes a lot of finding out and researches to be sure of the investment prospects. Startups as popularly known are new businesses that have been in existence for a few years. Also, they are usually businesses that were created to either deliver certain products and services or to be acquired by a bigger company.

As a startup, having an investment strategy in place will be a good way of increasing revenue and capital available for running the business. An effective exit strategy from the investment will make it easier for startups to earn more profit than a loss in the investment.

What does Startup Investment Involve?

Before you start investing as a startup, you need to know the important factors that are involved. Knowing these ahead of time will make you fully prepared and ready to kickstart with an effective Investment Strategy. The following are some vital elements of investment for startups:

1. Time

Unless regular savings or any other processes, investments take time to mature. For your startup business intending to go into some investment, know that such investment will not mature or become successful over the night. You must be willing to give enough specified time before you start investing. Also, note that other companies investing in your business would expect an early return on investment.

2. Risk

Investments and risks go alongside each other. As a startup business, it is possible to go into some investments and it ends up as a loss. Before you invest, have a risk management technique on the ground to cater for all risks associated with your investments. A technique such as a lockup fund will prevent investing parties from withdrawing their capital before the set time for maturity. By enforcing this lockup technique, you will be able to limit and control the risks associated.

3. Investing amount and size

Startups are usually hindered as a result of a lack of enough capital to invest. As you consider investing, ensure that you have enough capital on the ground. Likewise, it is best when you source for bigger companies or organisations who are willing to invest in your startup business. On the other hand, the number of investment sizes is a determining factor to consider. As any of the small investments mature and you get your returns, you can easily increase your investment size in successive rounds. 

Guides to Successful Startup Investment Strategy

As emphasized, an investment strategy will ensure that your startup gets the best returns on investment. These strategies will guide your steps as to what to do and how to go about a successful and profitable investment. The following are some effective guides;

1. Use an electronic data room

The definition of virtual data room (VDR) or electronic data room is a renowned virtual repository used specifically for storing and sharing sensitive information. A virtual data room is widely used by startups for preserving important documents during transactions. As a startup business, using an electronic data room as an investment strategy will help you share important files with the investing parties without any altercations. Also, to draw up your Intellectual Property and other important processes during Mergers or Acquisitions, you will need an electronic data room.

2. Go for early maturing investments

Startup investment is as much important as the timeline for investment maturity. As a startup willing to get more profits than loss, it is vital to invest in platforms that are early-maturing. Most bigger companies that invest in startups would want to get their returns as soon as possible. An early maturing investment can be said to give returns within the first five (5) years of investment or lesser.

3. Due Diligence

Since a lot of factors affect the success of investments for startups, you should be concerned about predicting the trend of the investment even before you start. Considering the market trend and other factors, due diligence research will give you an idea of what you should expect when you invest as a startup.

4. Put an exit strategy in place

Exiting an investment has to be one of the most important strategies of startup investments. With the right exit plan as to how profits will be shared among investing parties, you will be able to secure enough profits and returns from the investment.


Startup investment is a great avenue to increase revenue and also to expand the scope of your business. For your startup business to get the most out of any investment, the right and effective investment strategy will do you a world of good. As you carry out the necessary due diligence and market research analysis, you will be able to predict how the investment will work. Also, an exit plan as part of your investment strategy is necessary before you go into any investment. With the right strategy, your investment is bound to be successful and profitable.

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