On March 27, I released my latest production. It’s entitled Social Media Marketing: The Movie. You can watch it here I made the movie to answer several questions: How should businesses set up a social media strategy that delivers? What does a social content strategy look like? What types of content should businesses create? How […]
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As we all know that emotion plays a significant role in everyone life. Same way when we see any emotional commercial people relates it to their lives. It creates some emotional attachments with these brands. These emotions can also help them to take big move and decisions. Companies who conduct emotional branding their success or
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With the rapid advancement of technology, there is also a business that revolutionized its marketing strategies as well. But still, direct mail holding its position strongly. According to the Direct Marketing Association analysis, the response rate of direct mail is 4.4% as compared to email that is 0.12%. It is always 10 to 30 times
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Color psychology has an indelible effect when it comes to developing marketing strategies. The color psychology also delves into the art of persuasion. Read on to know how. When we think about colors, the first thing that comes to our mind is some form artistic representation. But would you believe if anyone tells you that
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There are many people in the world who still misunderstand social media as a platform where they can make friends with strangers and share all the happenings, photos, audios and videos with them. In the beginning it might have been true but with passage of time it has become one of the most pocket friendly
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Creating an effective digital strategy is absolutely essential for growing a successful business. More so with nonprofit organizations where the stakes are much higher as they are totally dependent on the success of their digital strategies to gain the required financial support from their followers. In addition, nonprofit organizations don’t have the luxury of spending
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In today’s technologically-driven world, social media marketing has become the corner stone for the success of any online business. However, the realities of social media marketing keep evolving with time and if you want to succeed in this vast world, you need to keep yourself up-to-date with the latest trends. So if you are set
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A good business wants to stay visible online. To do that, business owners and managers aim to attract qualified visitors from search engines. Still, success is all but certain, especially as new competitors enter the marketplace and search engines change their algorithms. To keep your business relevant and accessible, you need to constantly use sound
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Social Media has come a long way with technological advancements, ensuring significant benefits in the field of smart communication. Here’s how things have evolved over the years. Social media is perhaps one of those inventions which have influenced the society in a truly significant manner. It can also be said that the invention of social
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Let’s face it, people are today more inclined to purchase various goods and services if they’re promoted strictly by their own peers rather than advertised by multi-national corporations. There’s a general feeling of distrusts nowadays in larger companies and a prejudice that they only cater to their own greed instead of their customers. Traditional methods
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