Thats Journal

market

Top 5 Bitcoin and Cryptocurrency HTML5 Website Templates

· · Leave a Comment

Over the last few years, the word cryptocurrency has gained popularity and increased awareness of its use and significance. It appeared mysterious and somewhat frightening at first, much like the credit card did to consumers in its early stages.

You may be more acquainted with the concepts of Bitcoin and Ether. All of these are cryptocurrencies that make use of Blockchain Technology. They have also turned out to be mainstream finance sector fixation. Investors are now including cryptocurrencies in their portfolios.

With so many innovative currencies becoming available, it is no wonder that developers have created cryptocurrency HTML website templates to match.

We have already understood that cryptocurrency’s meteoric rise and popularity in recent decades has opened a wide range of doors for online businesses. As the topic became popular, many crypto projects arose. These include offering services such as selling cryptocurrencies, mining, trading, consulting, investing in cryptocurrency blogs, and others.

You do not need to hire developers to create a complete cryptocurrency site. All you need are specially equipped cryptocurrency HTML website templates.

To assist you, we have compiled a list of the best ready-made solutions that will be a good fit for your cryptocurrency business. These come together with multiple benefits, including a fully-responsive design, easy customization, and social-media friendly nature. What is more, they have pre-made pages which means you can save time and effort adding your content.

Perhaps, not all of them have such functions as cryptocurrency conversion calculators or coin price trackers. Anyway, you will get all the basic functions to build a superb cryptocurrency-related site.

5 Cryptocurrency HTML Website Templates to Build Sites Without Stress

1. Cryptonik – ICO, Bitcoin and Cryptocurrency HTML Website Template

Cryptonik - Cryptocurrency HTML5 Template

Cryptonik is one of the best cryptocurrency HTML5 website templates that are capable of giving you an original and unusual project. As you can understand, it is a perfect match for those who need to showcase ICO, Bitcoin, and cryptocurrency topics.

It will be also suitable for ICO startups, cryptocurrency Investments, and tokenized exchange platforms. Thanks to a fully-responsive design, there is no need to think about how your site will look on different devices. In other words, it will adjust to both mobile and desktop gadgets immediately.

In addition to this, the package comes together with multiple animated sections. Among them, you are going to find a banner section, roadmap, tokens with countdown, and team.

You can also spread the word using the section with news and get in touch with people through a contact page. In general, there are 48+ HTML pages for various purposes.

It is also worth mentioning that you will get a fully-customizable design. You have the freedom to change different elements and make sure they meet your vision.

Main Features:

  • horizontal live ticker;
  • live market;
  • Google Fonts;
  • animation effects;
  • Google Maps.

2. Bitchain – Cryptocurrency Responsive Website Template

Bitchain Cryptocurrency Website Template

It is time to get familiar with another option crafted for cryptocurrency mining and exchange websites. You will get a niche-oriented design that makes a long-lasting impression on the audience.

It will also provide you with rock-solid reliability which means getting a perfect set of functions for various needs. The package also has a large set of layout elements. They will allow you to create a professional website at a low cost without applying any effort.

You will not face issues in terms of the customization process. Together with a user-friendly page builder, it is possible to build a unique project that stands out from the crowd.

Without a doubt, you will be happy to get a fully-responsive design. What does it mean for your online projects and their visitors? They are free to view your content through all the modern devices, no matter what screen resolution they have.

You cannot forget about the availability of multiple pre-made pages. These are suitable for showcasing info about events, teams, timetables, and other crucial aspects.

You can also create a gallery to present visual content and attract more people to the cryptocurrency topic.

Main Features:

  • blog functionality;
  • contacts;
  • social media integration;
  • newsletter subscription;
  • menus and footers.

3. Cryptu – Cryptocurrency Bootstrap 5 HTML Template

Cryptu Cryptocurrency HTML5 Template

Cryptu is a revolutionary template that we have found among the most attractive cryptocurrency HTML website templates. As you can understand, it will be an excellent choice for topics such as cryptocurrency, cryptocurrency trading startups, Bitcoin, and ICO agencies.

It will aid in the effective channeling of traffic generated by marketing campaigns. We can describe it as a modern, bright, and noteworthy design that distinguishes you from direct competitors and attracts new customers.

Like other options from this collection, it features a fully-responsive design. It means that you do not need to worry about how your online project will work on various devices.

Another advantage of this marvelous ready-made solution is a straightforward customization process. You will not face any difficulties, even if you are a newcomer to the sphere of programming.

What are other functions that will enhance your site functionality and appearance?

As an example, it is a wonderful contact form that allows people to ask you more questions. There are also different smooth animation effects. Thanks to them, looking through your pages and their content may become more engaging.

Main Features:

  • social links;
  • drop-down menu;
  • flexible layout;
  • blog functionality;
  • team members.

4. Cryptocurrency Wallet Website Template – HTML5

Cryptocurrency Wallet Website Template

There are more cryptocurrency HTML website templates that you cannot leave out of your consideration. What about setting up multiple cryptocurrency wallets to transmit and receive cryptocurrencies such as Bitcoin, Ethereum, Litecoin, and others?

In this case, you might want to take advantage of this professional and beautiful template. It has a wide range of options that make it possible to create an online project that you have been always dreaming of.

To start with, it is a fully-responsive design. This key characteristic makes sure your audience can get familiar with the site using various devices.

Moreover, its creative design is something that will focus the attention on your content. We are pretty sure that people will not be ready to leave your site.

You should also remember that an easy customization process is available for everyone. It does not matter what level of coding knowledge you have. It will be possible to edit all the components according to your vision, even if you are doing this for the first time.

Main Features:

  • drop-down menu;
  • bonus images;
  • dark and light mode;
  • crypto wallet user panel;
  • color switcher.

5. Bitcoin – Cryptocurrency Responsive Website Template

Bitcoin Cryptocurrency Website Template

This minimalist-looking choice is another example of impressive and remarkable cryptocurrency HTML website templates. It is a multi-page ready-made solution that can become your reliable assistant in promoting cryptocurrency-related topics.

You will get a massive set of UI elements that are ready to improve your site functionality. There are also different widgets that will also do everything in their power to provide people with the best user experience.

Together with excellent blog functionality, it will take you nothing to share more info and post some amazing articles.

Furthermore, you will have a chance to add a contact form. It makes sure your site is trustworthy and allows communication with visitors who have an interest in learning more.

They can also subscribe to your newsletters using a special form. When it comes to finding the necessary content, there is an advanced search that helps the audience in this task.

Do not forget about eye-catching animation effects. They can decorate your online project and make it more engaging to browse.

It is also critical to mention that you will get 20+ HTML pages to present your content in the best possible light.

Main Features:

  • fully-responsive design;
  • different gallery types (carousel, accordion, and slider);
  • drop-down menu;
  • social media integration;
  • news.

A Few Words in Conclusion

Cryptocurrency is the latest addition to the digitalized world. This currency system is designed to serve as a medium for the exchange of services and goods. So, if you intend to take the lead in this industry, you may require cryptocurrency HTML website templates optimized for related sites to run your operations.

Assume you want to sell cryptocurrency, build an exchange platform, start a blogging site, or provide an ICO service. So, you will undoubtedly require a robust website built in accordance with current standards to assist your business in running smoothly.

Putting together a team of designers and developers can be a costly process. As a result, we have compiled this collection of HTML5 website templates for cryptocurrency. Remember that all of them are carefully crafted and require only a few steps to create an excellent website.

In addition to this, we have prepared a promo code “thatsjournal” for all readers who need a premium ready-made solution. It provides a 5% discount on all the cryptocurrency HTML website templates.

Thanks for reading!

Top 5 NFT Marketplace HTML5 Website Templates

· · Leave a Comment

Today we are going to focus on NFT marketplace HTML website templates. Before looking through them, there are more things to take into consideration.

Non-fungible tokens (NFTs) may appear to be only a trend. However, with more than $10 billion transacted in the third quarter of 2021 alone, it is evident that this is growing technology. Thanks to this blockchain-based tool, everybody’s free to monetize their digital material.

As a result, it turns out to be a rapidly emerging big business. What is more, the demise of different art-related establishments ushered in a new age for art collectors. Creating an NFT marketplace website might be the most efficient means of assisting different groups of people in the purchase and sale of digital art tokens. These are painters, artists, auctioneers, and art collectors.

Why Is It Worth Choosing NFT Marketplace Website Templates?

  1. You will save a lot of time by choosing a ready-made template since you will be able to bypass two time-consuming project steps. This includes design and front-end code.
  2. It will be quickly converted to function on any mobile device, saving you hours of tedious programming.
  3. It includes extensive customization possibilities, including fonts, colors, and others. This ensures that your website will seem truly unique while applying the lowest amount of time and effort possible.

Why Do You Need to Try Working With HTML5?

  1. Its ability to operate in virtually any setting is the fundamental reason it has stayed popular in the mobile sector.
  2. Among other benefits of HTML5, the most significant is improved web standards. They lead to improved performance and more efficient content management.
  3. HTML5 enables web designers to create fully-responsive websites without the need for plugins or add-ons. This ensures that all visitors have a pleasant surfing experience.
  4. HTML5 enables the seamless integration of video and music into browsers without the usage of Flash. 

Choose Your Ideal Variant Among These Top 5 NFT Marketplace Website Templates!

We are ready to speak about some incredible NFT marketplace website templates. Remember that our promo code “ThatsJournal5” gives 5% OFF on different HTML templates!

1) NFT Marketplace Website HTML5 Template

NFT Marketplace Website HTML5 Template

As the name suggests, this solid and powerful ready-made solution is all about creating an NFT marketplace website. Thanks to gathering feedback from business owners and taking every piece of advice into consideration, the team developed this professional option.

So, you can be sure of getting a decent UI and UX which are an indispensable part of such templates. In general, it allows you to sell and purchase digital products on the blockchain.

As a result, it will take you nothing to set up your own NFT store and achieve a variety of other goals.

Let us get familiar with its main characteristics and understand how they will assist you in building an amazing site.

To start with, it is critical to mention the availability of a fully-responsive design. In other words, viewing your online project on multiple devices regardless of their screen resolution is not an issue.

The package comes together with 45+ modern app screens for your needs. In addition to this, a well-organized layer will certainly impress your imagination.

There are also varied color styles that allow expressing branding through your design. You can also turn to a dark style that people consider to be a big trend these days. 

Main Features:

  • developed with Figma software;
  • well-organized guides;
  • 100% scalable vectors;
  • easy-to-customize Figma files;
  • prototype included.

2) Anftiox – NFT Marketplace Website HTML Template

Anftiox NFT Marketplace HTML5 Template

Anftiox is another incredible NFT marketplace website template that deserves your attention. Without a doubt, it is a perfect match for those who need to market NFTs (non-fungible tokens).

If you need to promote digital arts, digital music, and other types of digital assets, it can also become your reliable assistant. As a result, it will be effortless to produce, sell, and purchase NFTs or virtual assets.

It is impossible to keep silent about its creative and remarkable appearance. In other words, it is designed using improved UX and advanced capabilities, as well as coded using cutting-edge technology.

To cut a long story short, what features to expect from this amazing ready-made solution?

First of all, you will get two homepage variations to choose from. It seems to us that each of them is very eye-catching, so you will find something for your taste.

The package includes 28+ HTML files that will help you build the site and the necessary content as quickly as possible.

Furthermore, it is crucial to say that you are going to get a cross-browser-compatible design. It means that your NFT marketplace will be available to people no matter what contemporary browser they use. It might be Safari, Firefox, Opera, Chrome, and others.

There are also some attractive and smooth animation effects included in the package. It is a smart idea to add a few of them because they make it more engaging to browse the site.

Main Features:

  • background video;
  • Google Maps;
  • blog functionality;
  • gallery functionality;
  • ready-to-use inner pages.

3) Netland – NFT Marketplace Website HTML5 Template

Netland NFT Marketplace Website Template

It is time to focus on another NFT marketplace website template that can also meet your demands. It is specifically for NFT asset stores and shops, crypto art marketplaces, and digital asset bidding websites.

It is also worth saying that it is well-suited for digital marketplaces, virtual products for crypto-collectibles, and non-fungible tokens.

The team was developing this marvelous ready-made solution with the newest design trends in crypto and blockchain technology in mind. For this reason, it turned out to be not only visually appealing. It also provides the finest user experience that your audience will adore.

Its layout is flawless, sleek, and contemporary.

So, we have mentioned that this professional option is really web-designed.

What about its features that will help you stand out from the crowd?

As with other options included in the collection, this sophisticated template has a fully-responsive design. It will adjust to different devices and their screens to make sure everyone can get familiar with your content. Do not forget about its flexible layout that allows presenting all the essential info in a visually attractive manner.

There is also a chance to add social links to the site. They will allow your visitors to share some info on their social media profiles and spread the word about your marketplace.

Do not forget to add a few transition effects. Perhaps, they will make it more exciting to look through your online project.

Main Features:

  • unique effects;
  • beautiful mobile menu;
  • Google Maps;
  • blog functionality;
  • easy customization process.

4) Unifox – NFT Marketplace Website Template

Unifox NFT Marketplace Website Template

A multi-functional and strong NFT marketplace website template that you cannot pass by. As you can understand, it also enables getting a site that specializes in buying and selling digital things on blockchains.

Thanks to your user-friendly online projects, customers can become familiar with NFT in depth. Its intuitive interface makes it possible to buy NFT without applying any effort.

To meet all the needs of the audience, the team did everything in its power to develop an excellent design. They were engaged in the purchase of agricultural offerings and examined UX.

For this reason, you can be sure of getting the marketplace that all your visitors will be comfortable with. Now we need to look through its main characteristics in detail.

To begin with, it is worth mentioning that you will get a one-click demo import. It means that you will not waste installing different parts of the template one after another.

There are also advanced theme options that allow getting an original design that distinguishes itself from others. A customization process will also turn out to be straightforward. Well-organized layers will also make it easier to work with content and present it attractively.

Moreover, it is necessary to say that a fully-responsive design is also available. So, people will get access to your marketplace no matter what gadget they choose.

Main Features:

  • Google Fonts;
  • one-page unique layout;
  • custom icons;
  • blog functionality;
  • minimalist-looking design.

5) DigiArt – NFT Marketplace Website Template

DigiArt NFT Marketplace Website Template

We are also pleased to present another innovative NFT marketplace template. It has a truly special design with a modern feel that can bring more visitors to your brand-new site.

For this reason, something like this stunning template is capable of bringing your business to unexpected heights. It is obvious that it is also designed specifically for NFT shops and NFT asset stores, crypto art marketplaces, and digital asset bidding websites.

It has a bunch of features that we need to bring to your attention.

Here are some of them.

As an example, it is a fully-responsive design about which we have already spoken today. However, it is critical to repeat that your online project will be suitable for different devices and their screen resolutions.

In addition to this, you will experience a straightforward customization process. There is no need to learn everything about coding before getting down to building your perfect marketplace.

Main Features:

  • custom icons;
  • gallery functionality;
  • well-structured layouts;
  • minimalist design;
  • light template.

A Few Words in Conclusion

Non-fungible tokens (NFTs) had been around for a few years, but 2021 was the year they broke into the mainstream. A bustling virtual high street of NFT markets has emerged, offering digital art and collectibles at every price range imaginable.

Even conventional auction houses have seen this as an opportunity to cash on, positioning themselves directly in the path of a potential paradigm change.

For this reason, it is not surprising that many people start thinking about working with HTML5 website templates for an NFT marketplace website.

We hope that you have managed to find something that suits your ideas and tastes.

Thanks for reading!

Best Guide to Investment Strategy for Startups

· · Leave a Comment

Best Guide to Investment Strategy for Startups

Introduction

For startup businesses to invest in some investment channels, it takes a lot of finding out and researches to be sure of the investment prospects. Startups as popularly known are new businesses that have been in existence for a few years. Also, they are usually businesses that were created to either deliver certain products and services or to be acquired by a bigger company.

As a startup, having an investment strategy in place will be a good way of increasing revenue and capital available for running the business. An effective exit strategy from the investment will make it easier for startups to earn more profit than a loss in the investment.

What does Startup Investment Involve?

Before you start investing as a startup, you need to know the important factors that are involved. Knowing these ahead of time will make you fully prepared and ready to kickstart with an effective Investment Strategy. The following are some vital elements of investment for startups:

1. Time

Unless regular savings or any other processes, investments take time to mature. For your startup business intending to go into some investment, know that such investment will not mature or become successful over the night. You must be willing to give enough specified time before you start investing. Also, note that other companies investing in your business would expect an early return on investment.

2. Risk

Investments and risks go alongside each other. As a startup business, it is possible to go into some investments and it ends up as a loss. Before you invest, have a risk management technique on the ground to cater for all risks associated with your investments. A technique such as a lockup fund will prevent investing parties from withdrawing their capital before the set time for maturity. By enforcing this lockup technique, you will be able to limit and control the risks associated.

3. Investing amount and size

Startups are usually hindered as a result of a lack of enough capital to invest. As you consider investing, ensure that you have enough capital on the ground. Likewise, it is best when you source for bigger companies or organisations who are willing to invest in your startup business. On the other hand, the number of investment sizes is a determining factor to consider. As any of the small investments mature and you get your returns, you can easily increase your investment size in successive rounds. 

Guides to Successful Startup Investment Strategy

As emphasized, an investment strategy will ensure that your startup gets the best returns on investment. These strategies will guide your steps as to what to do and how to go about a successful and profitable investment. The following are some effective guides;

1. Use an electronic data room

The definition of virtual data room (VDR) or electronic data room is a renowned virtual repository used specifically for storing and sharing sensitive information. A virtual data room is widely used by startups for preserving important documents during transactions. As a startup business, using an electronic data room as an investment strategy will help you share important files with the investing parties without any altercations. Also, to draw up your Intellectual Property and other important processes during Mergers or Acquisitions, you will need an electronic data room.

2. Go for early maturing investments

Startup investment is as much important as the timeline for investment maturity. As a startup willing to get more profits than loss, it is vital to invest in platforms that are early-maturing. Most bigger companies that invest in startups would want to get their returns as soon as possible. An early maturing investment can be said to give returns within the first five (5) years of investment or lesser.

3. Due Diligence

Since a lot of factors affect the success of investments for startups, you should be concerned about predicting the trend of the investment even before you start. Considering the market trend and other factors, due diligence research will give you an idea of what you should expect when you invest as a startup.

4. Put an exit strategy in place

Exiting an investment has to be one of the most important strategies of startup investments. With the right exit plan as to how profits will be shared among investing parties, you will be able to secure enough profits and returns from the investment.

Conclusion

Startup investment is a great avenue to increase revenue and also to expand the scope of your business. For your startup business to get the most out of any investment, the right and effective investment strategy will do you a world of good. As you carry out the necessary due diligence and market research analysis, you will be able to predict how the investment will work. Also, an exit plan as part of your investment strategy is necessary before you go into any investment. With the right strategy, your investment is bound to be successful and profitable.

5 Tips for Crafting Best Product Descriptions that Convert

· · Leave a Comment

There is nothing more effective than product descriptions when it comes to selling products. Searching for unknown products online usually leads people to scanning dozens of products before they settle on a purchase. What wins them over a lot of the time is the product description. 

Depending on how well the description sells the product, they could even recommend it to their friends and family. However, that description has to have more than just the basic beats.

Here are 5 tips for crafting the perfect product description.

1. Focus on Your Niche and Ideal Buyer

Focus on Your Niche and Ideal Buyer

You have to market to your niche buyer. It’s not going to make much sense to appeal to the general buyer. Most people aren’t going to hear about your product if you don’t market it very specifically. For example, if your product is for kids, you shouldn’t market it for adults or appeal to the elderly. You can try to appeal to parents however, since they’re the ones spending the money after all. 

Similarly, if you’re marketing to women, you can also pander to their partners. It’s not just one specific type of person that you need to market to. However, remember to know who your audience is. If you generalize, you will lose out in the long run. 

2. Make Great Use of Benefits

Make Great Use of Benefits

Most consumers are looking for what your product can do for them. Hence, you need to market it so that you’re talking to the user specifically. For example, if you’re selling shampoo conditioner, you need to tell the customer what it’ll do for their hair. A lot of customers can get dry flakes in the winter. So you can talk about how the conditioner will keep their hair flake free. 

If you’re selling a light bulb, you can reel them in with lines like, “let us light up your world”. It may seem cheesy and overly dramatic. However, that’s what works in advertising. It’s nothing to be ashamed of. 

3. Appeal to the Imagination of Your Reader

Appeal to the Imagination of Your Reader

According to a study, people may want to own a product more after they’ve held it in their hands. If you’re selling online, you unfortunately don’t have that luxury. However, you can describe to your readers what it’s like to use or hold your product. 

You can use visual cues like beautiful photos and videos to make your point. However, something else that’s very convincing is writing a very compelling description of your product. You can talk about how it feels in the hand and how it can be a joy to use. This involves appealing to the imagination of the potential customer. It’s not something that comes easy. This is why you should trust product description writing services to come up with a compelling description. 

Not only will they help your customers feel what it’s like to hold that product, but to use it as well. You can also insert comments from your customers to entice people further in to buying your product. Nothing sells a product more than what a customer has to say about it. People tend to trust other customers more since they’re an unbiased source which doesn’t have anything to gain from promotions.  

4. Use Mini-Stories to Tear Down Rational Barriers

Use Mini-Stories to Tear Down Rational Barriers

There are a lot of rational barriers that customers tend to put up before buying a product. It’s a natural reaction to save oneself from buyer’s remorse. They could’ve been betrayed by a previous purchase or heard of someone else being swindled recently. Whatever the reason, some people just want to find something to reject a product. Hence, to cut through those barriers, you need to create some mini-stories. 

These don’t have to be fables, but they need to tell the story of the product in a compelling way. Talk about the person making the product, the inspiration behind it, how many people have used it, etc. You can also talk about the obstacles that were overcome when making the product and how it was tested. All these things will make a very compelling story. If you give all these details to product content writers, they can draft a wonderful story for you. 

5. Focus on Readability 

Focus on Readability

Long winded paragraphs and detailed break downs of a product won’t work in your favor. In fact, it’ll dissuade the potential customer from reading any further. You need to structure your description so that they can easily find what they need. You need to split up the description in to headings so they can get to what they want. This can include the specifications of the product, the shelf-life, the warranty, the dimensions, etc. 

This gives the description a scannable design. It can allow potential customers to satisfy themselves with just a few glances and proceed to order. You can make the description even more readable by highlighting the best qualities of the product via bullet points. You can also bold text, increase its size, or even color it differently. All these things will call attention to the best qualities of the product. 

If you follow these rules, you’ll be able to write a great product description.

5 Ways to Promote Educational Website with Digital Marketing

· · Leave a Comment

5 Ways to Promote Educational Website with Digital Marketing

What is the one thing that is common for almost everyone you see around you? The one common factor which connects almost everyone from the millennials era is technology and digitization. If we sit down to make a list of all the things that have changed and revolutionized with the advent of technology and digitization, trust us the list will be endless.

With almost 3.5 million people connected online, in more than so many ways technology has become an integral part of our lives. The way we see movies, the way we shop, the way we travel and the way we connect with others for professional reasons has changed 360 degrees. More than the publicity that is visible on most print medium formats and the television as well, 67% of people get influenced by the online reviews when deciding to purchase any goods or service. 

Earlier the diverse medium of online marketing and the digital platform was only friendly for companies which had a direct consumer-based brand. Looking at the effectiveness and the reach of digital marketing, slowly and gradually education-based services also saw the immense potential in reaching out to customers through the medium of digital marketing. 

Marketers need to build digital relationships and reputation before closing a sale – Chris Brogan

According to a study conducted by a new study, 94% of students conduct most of their research work with the help of Google and other educational websites.  Online education or e-learning as it is termed now days is starkly different from the other conventional ways of imparting education in a typical classroom setup. With time and availability being a constant constraint, students these days look for flexible learning options that can cater to their learning needs at the time most convenient to them. It is, therefore, no surprise that of late a lot of education-based websites and apps are suddenly surging in demand. 

Along with the flexibility option, there are plenty of other reasons why choosing to study via the portal of an online educational website is becoming more and more favourable. 

•    A student is not bound to a certain place or location to avail the services and can study as long as there are high-speed internet and an internet friendly device. 

•    Since there is no teacher or a classroom setup involved the cost of the learning procedure also visibly comes down. 

•    A student can choose to study from the comfort of their home without travelling for long-distance. 

All those organizations that soon saw the tremendous visibility and reach of educational based websites soon wanted to capitalize on the market and make a headstrong move. This is one of the reasons why most educational websites capitalize on these very reasons and make a rather strong digital presence.

Education based websites

There is no denying that the market is booming and if you have a good service with the correct set of the target audience in mind, there is no stopping you from making a name in the niche as the best education-based website. So how can you become the reigning king in the world of digital marketing? Here are the 5 highly effective tips to help you do just that: 

1) Underline the key target audience

Education itself is a very broad and diverse field. There are so many tiers to education starting from primary to graduation and even post-graduate studies. As there are more courses and career options that are opening up, you first need to highlight and analyze your clientele. Trust us, this first step in often the most time consuming because you need to decide who your educational website will cater to and then accordingly come up with the best digital marketing strategy.

2) What you see is what you get

All those planning to invest in an educational website need to get one fact straight, that the design and the concept of your website pages are the most important. The way you structure your website and design affects the decision of almost 80% of students. Looks and the feel need to be appealing and should be a visual treat. It is evident that you make your website user-friendly and uncomplicated as much as possible.

3) Mobile-friendly website interface

When you think of launching an educational portal it is important to keep in mind the different mediums that are used to access the same information. While planning your website keep in mind that your website needs to play a dual role of being accessible via a laptop and also equally smooth and user-friendly with the help of a smartphone.

4) Portals, portals everywhere, but which one to select?

With a plethora of options now out in the open, one of the hardest tasks become highlighting and understanding which digital medium to use the most to advertise your service. There is absolutely no point advertising your service in a place where you will get zero returns. Again for this, you need to have a clear idea of your target audience. Conduct research and find out which portal is the most used by that target audience and then go ahead to plan your digital marketing strategy.

5) Content is the ultimate King

On average, almost 27 million pieces of content is shared online! Imagine being a speck in front of such a large number. What is so different and unique about your content and all the other that is being uploaded? Why come to you when there is so much more available. When curating content for an educational website you need to make sure that you give maximum time. Since education is what you will be providing you need to have content which isn’t already there in the bundles of books that students already read while they are in school and college. Why will any student pay extra only to read something that they already have read? This last step is the one that you need to focus on the most. 

The ultimate aim of every education based app and website is to be the first name that pops up on Google the moment they search for it. There is no perfect remedy to do the same and one first has to understand the real pulse of digital marketing before actually getting to the phase when you master it and get any positive returns. Get more students to leave positive feedback and reviews because the one thing that influences online service purchasers is the reviews and comments that are mentioned about them.