Modern brands are built with the customer at the epicenter of it all. From designing the brand’s packaging, creating online and offline content, all the way to choosing social networks, businesses strive to make it all about the end user, and marketing is no exception. How brands develop their email campaigns and how they strive […]
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New Survey Reveals Shift In Ad Spend Depends On Company Size
It’s no mystery that companies are shifting advertising dollars to digital. But how much money are they moving and where are they putting it? The answer to that question depends on the company size. That’s based on a study conducted by my company, Ignite Visibility, which you can download in full here. According to the […]
Blogging – Why It’s Worth It And How To Make It Work
All business owners and entrepreneurs are familiar with blogging, but having a successful blog requires a substantial investment of time and resources. Is blogging really worth all that time and expense? The short answer is: YES. Blogging is worth it — even for the 65% of businesses that expressed they feel content marketing is too […]