What is the one thing that is common for almost everyone you see around you? The one common factor which connects almost everyone from the millennials era is technology and digitization. If we sit down to make a list of all the things that have changed and revolutionized with the advent of technology and digitization, […]
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How To Improve Customer Experience With Marketing Automation
Modern brands are built with the customer at the epicenter of it all. From designing the brand’s packaging, creating online and offline content, all the way to choosing social networks, businesses strive to make it all about the end user, and marketing is no exception. How brands develop their email campaigns and how they strive […]
New Survey Reveals Shift In Ad Spend Depends On Company Size
It’s no mystery that companies are shifting advertising dollars to digital. But how much money are they moving and where are they putting it? The answer to that question depends on the company size. That’s based on a study conducted by my company, Ignite Visibility, which you can download in full here. According to the […]