It’s no mystery that companies are shifting advertising dollars to digital. But how much money are they moving and where are they putting it? The answer to that question depends on the company size. That’s based on a study conducted by my company, Ignite Visibility, which you can download in full here. According to the survey of 300 marketers, smaller businesses focus … [Read more...]
6 Things You Can Do To Make Your Blog More Profitable
Running a blog means running a business and the success of a business measures in its ability to generate revenue. So, regardless of how well-written your content is, how loyal your readers are and how popular your industry is, at the end of the day, if you’re not capitalizing on all of this, you’re simply not that great of a businessman. Here are six things that you can do … [Read more...]
How To Put Together A Winning Team For Your Digital Business
Any great digital company is built on partnership. The efforts of an individual contributing to something larger than themselves and the achievements they generate bring success to the whole team. But, selecting these individuals is an entirely different matter. And for your digital business to be truly successful, you will need to put together a winning team. Here’s how you … [Read more...]
7 Best B2B Content Marketing Strategies For Your Business
Studies reveal fascinating trends in the realm of B2B content marketing for the current year. Check out these top 7 content marketing must-haves for marketers in 2018. Content marketing has for long been a realm mostly ruled by the business biggies of B2C companies. Engaging directly with the consumers at a prolific rate, B2C marketers have long benefitted from the many … [Read more...]
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